[CES 2021] ‘No. 1 in real test’ LG Rollable, foreign media also’popular’…’thickness-price’ key

LG Electronics clearly took a snow stamp with’LG Rollable’ on the first stage of’CES 2021′, the world’s largest consumer electronics and IT expo. During the LG Electronics press conference, where the rollable teaser video appeared, real-time search on major portal sites was attracted to the top spot, and foreign media also received favorable reviews for LG Rollable’s new form factor innovation challenge.

LG Electronics held the CES 2021 press conference online on the 11th (US time) and released a teaser video for the world’s first rollable phone,’LG Rollable’, for a total of 10 seconds at the start and end of the conference. As the bar-shaped phone screen increased, LG Electronics executive director Kim Jin-hong appeared as a lecturer, and the conference began.At the end of the conference, the rollable screen decreased again and returned to the bar, and the new name’LG Rollable’ was officially introduced and ended.

In this way, despite the fact that only 10 seconds of product teaser video was released at the LG Press Conference, viewers’ interest through online was hot. At around 10 p.m. (Korean time) on the 11th, when LG’s press conference began,’LG Rollable’ was ranked first in real-time search words on major portal sites, and the degree of interest was confirmed.

The response of domestic consumers online was also positive. In September last year, more consumers were interested in the LG Rollable than when the teaser video was first released at the public event of LG Electronics’ first variant smartphone,’LG Wing’. Looking at teasing, there were many opinions that they gave a passing score in terms of design first.

Foreign media also showed great interest in this LG Rollable Teaser video and received favorable reviews. Foreign media said that LG Electronics succeeded in attracting attention with rollable phones at this CES 2021, and sent support for LG’s efforts to constantly pursue form factor innovation.

“We fell in love with LG Rollable products,” said CNET, the IT media, and praised “LG has constantly challenged the creative smartphone concept and tried to incorporate it into the mainstream.”

Digital Trend also commented, “LG is taking on the challenge of continuing to push the areas we felt were the limitations of smartphones.”

There is also a view that LG’s first rollable phone will replace the’foldable phone’, which has emerged as the trend of the existing variant smartphones.

Tom’s Guide said, “LG Rollable can be a powerful alternative to foldable smartphones.” Expressed expectations for it.

There were also many places that made specific comparisons with Samsung’s foldable phones.

SlashGear praised the usability of the rollable by saying, “The advantage of the LG Rollable is that it does not require an external display unlike the Galaxy Fold 2,” and Phandroid said, “One thing is certain that the LG Rollable Apparently, it is much more attractive than the Galaxy Fold.”

Compared to Chinese competitors who are preparing to launch a rollable phone with LG, they also predicted that LG will be the place to get the title of’the world’s first rollable phone’.

Mashable said, “LG showed a very ingenious way of expanding the rollable in the early part of the CES keynote, and reducing the rollable in the second half.” The product that can be released as possible is likely to be LG Rollable.”

The task left for LG, who succeeded in drawing interest in new products, is the evaluation of the actual product when it is released. Consumers say that LG Rollable’s product thickness, durability, and price will be the main factors that will determine the success or failure.

Above all, consumers are paying attention to whether the new product has a convenient thickness. There was no significant difference in the teaser video, but there is concern that the area where the screen is stretched may have a step difference compared to the basic display. In addition, it is expected to be a point to watch when the actual product public event is held, whether it has durability suitable for a price high of 2 million won.

As the exact timing of release is not yet known, interest in LG Rollable is expected to continue for the time being. Some predict that LG will hold a rollable public event within the first quarter as early as the first quarter, and at the same time, the observation that the product will be released within the first half of the year is fueling.