[CES 2021] LG Electronics, which introduced the world’s first rollable phone…

▲’LG Rollable’ teaser video released at the CES2021 LG Press conference ⓒLG Electronics

LG Electronics drew attention on the first stage of CES 2021 by revealing the real world’s first rollable phone. On this day, the new product name’LG Rollable’ was officially announced, and it is expected that the official product will be released and released in the first half of this year.

LG Electronics held the CES 2021’LG Press Conference’ online on the 11th (local time in eastern US) and released the world’s first rollable phone’LG Rollable’ teaser video. The rollable phone is a smartphone with a display that rolls up and unfolds, and is considered an innovation in form factor along with the foldable phone released last year.

LG Electronics slightly unveiled the LG Rollable in September last year, and this time it officially introduced the product. Unlike that briefly revealed during the’LG Wing’ public event, which is called LG Electronics’ first form factor innovation in September, this time, it attracted attention with a video showing the front of the product and the actual operation.

In the LG Rollable teaser video released this time, a general bar-type smartphone is greatly stretched like a tablet PC to watch the screen. While watching the main video of the LG Press Conference through the enlarged screen, the unfolded screen rolls back into a bar shape at the end, and the product name’LG Rollable’ comes to mind clearly.

This is the first time that LG officialized the product name of the first rollable phone, so it is a teaser video, but it is an evaluation that it was meaningful. However, only the front of the rollable is shown through the video, and the specific driving technology, specifications, and rear design are not separately described, raising expectations for the official debut stage in the future.

According to the industry, this LG Rollable is known to have a 6.8-inch display before the screen is unfolded, and then expand to 7.4 inches when unfolded.

LG Rollable’s official public event is expected to take place during the first half of the year at the latest. There is also an expectation that it will set up a place to disclose specific specifications and key driving technologies within the first quarter as soon as possible and then start the release.

With the appearance of LG Rollables on the first stage of this CES 2021 press conference, the view that LG Electronics will have succeeded in attracting the attention of the world is dominant. This is because, in addition to LG, Chinese smartphone maker OPPO is preparing to launch a rollable phone, and interest in new form factors is focused.