![[CES 2021] LG Electronics unveils 2021 TV lineup](https://image.zdnet.co.kr/2021/01/10/e8ef7b30d663a82cf1c60dbceaad9b98.jpg "[CES 2021] LG Electronics unveils 2021 TV lineup")
LG Electronics unveiled its 2021 TV lineup on the 10th.
LG Electronics is a global premium with a triangular flight leading to the premium LCD TV lineup, including OLED, the original high-color reproduction technology’Quantum Nano Cell Color Technology’ and the LG QNED mini LED applying mini LED ▲LG Nano Cell TV. Strengthen targeting the TV market.
■ Build a full lineup of premium LCD TVs with QNED
This year’s LG Electronics premium LCD TV lineup will include a new LG QNED TV that was released at the end of last month. LG Electronics is planning to launch more than 10 models of QNED TVs in the global market, including 8K and 4K resolutions, focusing on ultra-large product lines.
LG QNED TV is equipped with about 30,000 mini-LEDs in the backlight based on an 86-inch 8K resolution product. There are 2,500 local dimming areas.
This product has significantly upgraded the brightness and contrast ratio, and has raised the color reproduction rate to the highest level among LCD TVs by using all of the representative high color reproduction technologies used in the industry. It is a product at the peak of the evolution of LCD TV technology.
LG Electronics plans to reinforce the product composition of LG nanocell TVs, focusing on ultra-large units, and solidify its premium position in LCD TVs as well as OLED TVs.
■ Next-generation All-Red’All-Red Evo’ released
LG Electronics is unveiling the’OLED evo (model name: G1)’ for the first time, equipped with a next-generation OLED panel completed by upgrading the performance of OLED devices.
The OLED Evo emits light of more sophisticated wavelengths, expressing a clearer picture quality compared to the existing one, and showing a bright screen. The picture quality of LG OLED TV, which is best evaluated for its delicate picture quality, overwhelming contrast and black expression, and wide viewing angle, becomes more perfect.
All LG OLED TV models use OLED panels that meet 100% color fidelity, which evaluates the brightness, saturation, and chromaticity of colors between the original and TV screens from Intertek, a global testing and certification organization.
LG Electronics released the world’s first 48-inch OLED TV last year, and this year it is launching a new 83-inch OLED TV.
Among LG OLED TVs, the number of models of 70-inch or larger super-large products will nearly double from 4 last year to 7 earlier this year.
■ 4th generation of artificial intelligence Alpha9 processor
AI image quality/sound quality engine Alpha 9 processor evolved to the fourth generation and became more powerful.
The Alpha 9 4th generation processor is based on deep learning technology that analyzes more than 1 million video data and 17 million sound data, and has significantly upgraded graphics and data processing capabilities compared to previous processors. The 8K OLED TV (model name: Z1) is equipped with an 8K dedicated Alpha9 processor.
The artificial intelligence quality pro technology recognizes and clearly shows faces, objects, and letters, as well as upscaling that enhances image quality. Dynamic tone mapping, which used to analyze and optimize images for each scene, evolved into a more subdivided and analyzed method for each scene. It also saves small details on the screen.
In addition, the video genre such as movies, sports, and animations, as well as the background in the screen being watched, is self-divided and optimized for the video.
The artificial intelligence sound pro technology plays a two-channel sound source in a virtual 5.1.2-channel stereoscopic sound. The ability to match the volume between different channels or applications has also been added.
■ From watching TV to content consumption TV
In its new product, LG Electronics has largely reflected the trend of TV changing from a traditional audio-visual device to a device for customers to lead a variety of content consumption.
LG Electronics has completely upgraded the LG TV home screen based on the latest SW platform WebOS 6.0. It has reinforced the content recommendation function tailored to customer preferences, and also shows information on life such as weather and information necessary to use TV.
▲’Sports Alert’ that easily informs you of the game schedule, results, and details of your favorite team ▲’WWW (Who. Where. What)’ that instantly searches for actors, places, and objects appearing in the video you are watching and connects you to shopping. Customer-tailored services such as service are also continuously strengthening.
The LG channel, which allows you to view various contents for free without a separate set-top box, will also be continuously enhanced by customizing the TV when connected to the Internet. LG Electronics started its LG channel service in 2015 and is now servicing a total of 1600 channels in major global countries.
Customers can conveniently use voice recognition AI functions such as LG ThinQ, Google Assistant, and Amazon Alexa through a new artificial intelligence remote control with an ergonomic design. With NFC, you can easily share screens between smartphones and TVs.
■ Eco-friendly, eye health factors also continuously strengthened
LG Electronics is also continuously strengthening factors such as eco-friendliness and eye health in line with the trend that customers spend longer at home. This is because, as indoor activities increase, there are fewer pollutants and the preference of electronic products in consideration of health is increasing.
The 2021 LG OLED TV is from the Swiss certification body SGS ▲The emission of total volatile organic compounds known to cause sick house syndrome is less than half of that of LCD ▲No parts containing carcinogens classified by international cancer research institutes such as cadmium and indium phosphide ▲Excellent Panels that are certified for eco-friendly factors such as resource efficiency are mounted.
A display that is comfortable for the eyes while maintaining excellent image quality is also an advantage of OLED. LG OLED TV’s blue light emission is only half of that of premium LCD TVs in the same inch range.
In fact, LG OLED TVs obtained’low blue light’ and’flicker-free’ certifications from TUV Rheinland in Germany and UL in the United States, and then lowered their blue light emission to the lowest level in the industry, so they were “seen by eye safety certification body in the United States. It is equipped with a panel that has also obtained’Safe TV’ certification.
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In particular, LG Electronics is reinforcing eco-friendly elements in sound bar products used as TVs and sets. Major new products of LG Sound Bar this year use polyester jerseys and recycled plastics from recycled PET bottles. For packaging, only eco-friendly materials are used instead of styrofoam (EPS).
Hyung-se Park, head of HE business division at LG Electronics, said, “We will strengthen our leadership in the premium TV market by putting the lead in a triangular flight leading not only to self-luminous OLED, but also premium LCD TV, QNED, and nano cells.”