[CES 2021] LG Electronics presents a new normal lifestyle… “I will not stop innovating for customers”

Input 2021.01.11 22:00

On the 11th (U.S. local time), LG Electronics presented various new normal lifestyles in time for the opening of the world’s largest home appliance and information technology exhibition’CES 2021′.

Kwon Bong-seok, CEO of LG Electronics, appeared as a video narrator at the conference on the day and said, “We will provide convenience and fun, as well as a way to safeguard precious daily lives so that customers can enjoy a better life to the fullest in an era that is rapidly changing in unexpected ways. “LG Electronics will not stop the journey of innovation,” he said.

When President Kwon pressed the start button, the slogan’Life is ON’ appeared and the event began. LG Electronics announced the conference theme of this CES 2021,’A precious daily life continues. Enjoy a comfortable home life with LG.’

Seven experts in each field appeared, including Kim Jin-hong, executive director of LG Electronics’ Global Marketing Center, Peggy Ang, marketing manager of the US subsidiary, and Samuel Jang, managing director of the North American Innovation Center. “LG Electronics’ differentiated innovative products and services began with inspiration from customers. “He suggested a lifestyle that fits the new normal era.

They recently redefined the meaning of’home’ in a rapidly changing daily life such as working at home, learning, enjoying, and shopping, and introduced various values ​​such as relief, convenience, and fun that consumers can experience at home.

In particular, at the event, there were two scenes of the LG rollable unfolding and rolling in. This is the first time that LG Rollable, which can increase and decrease the screen size, has been shown in a video. ‘More to Explore’ at the conclusion of the conference implied that this product was related to the Explorer project. Earlier, LG Electronics has been promoting the Explorer project since last year in order to escape the protracted sluggishness of the smartphone business, and in the second half of last year, it has released the LG Wing, which rotates the display. Rollable is expected to be the second product.

LG Electronics introduced not only premium home appliances with enhanced health and hygiene functions and design, but also the OLED (Organic Light-Emitting Diode) device performance of OLED (Organic Light-Emitting Diode), a new OLED TV product’All-Red Evo (model name G1)’. LG Electronics explained that the OLED EVO shows clearer and brighter picture quality compared to the existing OLED.

LG Electronics plans to further improve the intelligent lifestyle platform LG ThinQ application to introduce new customer value. In cooperation with global food companies, Nestlé and Kraft Heinz, they made it possible to purchase food using the LG ThinQ app. It also introduced the’Scan-to-Cook (Korean artificial intelligence cook)’ function that finds the best recipe by photographing the barcode of food ordered with a smartphone.

LG Electronics also launched a service that applies to install home appliances in a different space in the LG ThinQ app in partnership with Home Advisor, an American home service company. Last year, the LG ThinQ app introduced new services, such as adding a proactive service that manages home appliances in an optimal condition. Proactive service analyzes the operation status of the product based on AI technology and detects and informs expected failures in advance.

At this event, a virtual human’Kim Rae-ah’ designed by LG Electronics appeared in surprise. Raeah is a virtual human implemented using AI technology, and until recently, he has been learning 3D (dimensional) images with deep learning technology, and appeared as a speaker at this event.

Raea introduced the’LG Chloe Sterilization Bot’ that performs quarantine for the hygiene of certain spaces such as hotels. In addition, it also introduced the 2021 LG Gram, which has several strengths such as portability, design, performance, and large-capacity battery, and’LG Ultrafine All-Red Pro’, a professional monitor applied with OLED panel.

Kim Jin-hong, executive director of LG Electronics’ Global Marketing Center, said, “With LG Electronics’ innovative new products and services, while our lives are rapidly changing in unexpected ways, we will make sure that our customers can enjoy their precious daily life more safely, conveniently and with fun.”