[CES 2021] Kwon Bong-seok, president of LG Electronics, introduced a rollable phone “Providing convenience and fun for a better life”

‘LG Rollable’ (tentative name), a smartphone that rolls up and unfolds on the screen, appeared. LG Electronics introduced a variety of new technologies and products, including rollables, at the Consumer Electronics Show (CES) 2021, the world’s largest home appliance and information technology (IT) exhibition, which opened on the 11th (local time).

LG Electronics President Kwon Bong-seok appeared as a video narrator (a person explaining the contents) at the press conference on the day. President Kwon said, “What we once took for granted (due to the spread of the new coronavirus infection) now seems like a distant memory,” said President Kwon, saying, “Life has changed in an unexpected way.”

“LG will not stop innovating for more convenience and entertainment for you and more ways to keep you safer.” On this day, LG Electronics said,’The precious daily life continues. He suggested the slogan of’Life is ON-Make yourself@Home’.

The most striking product was a rollable phone. The rollable phone appears as a video at the beginning of the event and at the end of the event. It took only a few seconds, but this is the first time that Rollable’s overall appearance has been revealed. In particular, in the last scene, a man opens the back of a rectangular smartphone (rollable phone) and watches the LG Press conference on a wide screen like a tablet PC. Along with this, the message’More to Explore’ is exposed. This means that the rollable phone is the result of LG Electronics’ innovation strategy, the’Explorer Project’.

LG Electronics introduced an upgraded version of the’LG ThinQ’ application (app). A typical example is the’Scan-to-Cook’ function that finds the best recipe when you take a barcode of a food ordered with a smartphone. On this day, LG Electronics announced that it will cooperate with global food companies Nestle and Kraft Heinz so that food can be purchased with LG ThinQ.

It also announced’All Red Evo’ TV, which has clearer and brighter picture quality than existing organic light-emitting diode (OLED‧all-red) TVs. It is a product that precisely embodies the wavelength of light by enhancing the OLED device performance.

Kim Jin-hong, executive director of LG Electronics’ Global Marketing Center, said, “LG ​​Electronics’ differentiated innovative products and services began with inspiration from customers, and will make it easier and more fun to enjoy customers’ precious daily lives.”

CES, which was held in Las Vegas, USA in January every year, is held in a non-face-to-face manner for four days from 11 to 14 in the aftermath of Corona 19 this year.

Reporter Choi Hyun-joo [email protected]