![[CES 2021] Intel sniper’blue suit’ Lisa Su, AMD CEO “leaders the high-performance computing market this year”](https://image.ajunews.com/content/image/2021/01/13/20210113074240106733.jpg "[CES 2021] Intel sniper’blue suit’ Lisa Su, AMD CEO “leaders the high-performance computing market this year”")
New technologies such as mobile processor’Zen 3’and mobile HX series are released
Microsoft, HP, Lucasfilm, Lenovo officials appeared and introduced’collaboration’
The technology industry is becoming more and more important in every aspect of our lives, and high-performance computing for entertainment that accelerates digital transformation is more important than ever.
Dr. Lisa Su, AMD’s CEO, spoke as a keynote speaker for the world’s largest technology exhibition’CES 2021′ for an hour starting at 11 am (U.S. local time) on the 12th. This is the second keynote following CES 2019 two years ago.
He usually wears red clothes, and he came out wearing a blue suit as if aiming at a rival,’Intel’, whose position is shaking recently, and drew attention.
On the 12th (U.S. local time), AMD CEO Dr. Lisa Su is giving a keynote speech at CES 2021, the world’s largest technology exhibition. [사진=CES 생방송 중계화면 캡처]
Dr. Lisa Su emphasized the importance of AMD’s portfolio of high-performance computing and graphics solutions on the day, and introduced the future vision that is being pursued in the fields of research, education, work, entertainment and games.
“AMD’s focus has always been to push the limits of high-performance computing across cloud infrastructure and personal computers. However, we want to broaden our focus and meet the new requirements of a digital-first world.” “We have supported those who are researching and helped with the research.”
The announcement of a new portfolio to be introduced this year, including AMD’s core mobile processors, graphics cards, and gaming began. A new Zen3 based 5000 series mobile processor, a new mobile graphics card based on RDNA 2 was key.
On the 12th (U.S. local time), AMD CEO, Dr. Lisa Su, gives a keynote speech at CES 2021, the world’s largest technology exhibition. The’Mobile Zen 3 Processor’ that he unveiled is a mobile CPU made with a 7-nano process following Zen 2. [사진=CES 생방송 중계화면 캡처]
The new Zen-based 5000 series mobile processors will be based on the 7nm (nano) process Zen3 following the Zen2. It is the only ultrabook with an 8-core x86-based CPU that provides overwhelming power efficiency that can use up to 21 hours of video playback. Once again, it showed off the technology gap with Intel.
Dr. Lisa Su presented the performance gap in benchmarking the AMD Ryzen 7 5800U processor coming out of the mobile Zen 3 with the Intel Core i7-1185G7. AMD said its chips outperformed PC Mark by 18%, Adobe Premiere video encoding by 44%, PCMark app by 7%, and Blender 3D Raytracking by 39%. This product shows 8 cores, 16 threads, and up to 4.4GHz when overclocked. The battery lasts up to 17.5 hours for normal use and up to 21 hours for video use.
AMD also unveiled a new gaming-ready HX mobile processor. With the emphasis on Zen3 architecture-based, overclocking, and high heat resistance, AMD unveiled the Ryzen 9 5900HX and 5980HX two models at the keynote. It is explained that when’Horizon Zero Dun’ is run at 1080P, it shows more than 100 frames per second. This product also presented advanced benchmark data compared to Intel Core i9-10980HK, a comparison group.
It also introduced a new portfolio based on the Radeon RX6000 series of graphics cards and RDNA2 architecture. Dr. Lisa Su said that in the first half of this year, a gaming laptop containing an RDNA2-based CPU will be released with partners and a new desktop graphic card will also be released in the first quarter of this year.
Lastly, AMD Epic processor information based on AMD Zen3 architecture was released. Dr. Lisa Su said, “Today, for the first time, we are introducing the operating performance of the AMD Gen 3 based EPYC processor Milan (codename Milan).”
For the Milan processor demonstration, Weather Research and Forecast (WRF), a weather analysis simulation used in 185 countries around the world, was used, and the Intel Xeon Gold 6258R processor was used as a competitor. The AMD Epic processor reached the simulation 68% faster than Intel’s Xeon in 6 hours of climate analysis.
On the 12th (U.S. local time), AMD CEO, Dr. Lisa Su, gives a keynote speech at CES 2021, the world’s largest technology exhibition. The collaboration status is shared with a senior official of Microsoft (MS), a collaboration company through video calls. [사진=CES 생방송 중계화면 캡처]
In the keynote speech that day, many global company officials who are working with AMD also appeared. Senior officials from Microsoft, HP, Lucasfilm, and Lenovo appeared in the form of video calls to convey the situation of collaboration with AMD. Exceptionally, Mercedes AMG Petronas Formula 1 team superstar Lewis Hamilton and CEO Toto Wolf also appeared.
“Today you saw the power of high-performance computing, from scientific research to education, global business, car racing, gaming and cinematography,” said Dr. Lisa Su. “AMD continues to work with AMD’s partners to make an impact on people’s lives. We will have an impact on high-performance computing, and we are proud to be part of the industry for our cooperation.”
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