[CES 2021] Bong-Seok Kwon, President of LG Electronics, “I will not stop the innovation journey for customers”

LG Electronics President Kwon Bong-seok emphasized on the 11th that “LG Electronics will not stop the journey of innovation”.

President Kwon appeared as a narrator in the LG Electronics press conference video held at the opening of the world’s largest consumer electronics and IT exhibition’CES 2021′ and said, “In an era that is rapidly changing in an unexpected way, customers can enjoy a better life to the fullest. We will provide a way to keep your precious daily life safe as well as fun.”

On this day, LG Electronics said,’The precious daily life continues. A variety of new normal lifestyles were presented through a conference entitled’Enjoy your home life comfortably with LG’.

When President Kwon pressed the start button, the slogan’Life is ON’ appeared, and the event began in earnest.

Seven experts in each field, including Kim Jin-hong (Executive Vice President), Global Marketing Center Director (Executive Vice President), Peggy Ang, Marketing Manager, Samuel Jang, Senior Vice President, North American Innovation Center, appeared in succession. “It suggested a lifestyle that fits the new normal era.

They also redefine the meaning of’home’ in a rapidly changing daily life such as working at home, learning, enjoying, and shopping, and introduced various values ​​such as relief, convenience, and fun that customers can experience at home.

There were two scenes of’LG Rollable’ being unfolded and rolled into the event. This is the first time that LG Rollable, which can increase and decrease the screen size, has been shown in a video. In addition,’More to Explorer’ at the conclusion of the conference implied that this product was related to the’Explorer Project’.

LG Electronics introduced not only premium home appliances with enhanced health and hygiene functions and design, but also an OLED TV new product’OLED evo’ (model name: G1) with an upgraded OLED device performance. The OLED EVO elaborately embodies the wavelength of light to show clearer and brighter image quality than the existing OLED.

LG Electronics introduced new customer values ​​by upgrading the LG ThinQ app, an intelligent lifestyle platform.

Based on open innovation, LG Electronics has expanded the platform ecosystem of LG ThinQ App in cooperation with various partners. This app goes beyond just controlling home appliances, it makes daily life easier for customers.

On this day, LG Electronics announced that it will cooperate with global food companies Nestlé and Craft Heinz so that customers can purchase food using the LG ThinQ app. It also introduced the’Scan to Cook (Korean name: artificial intelligence cook)’ function that finds the best recipe by taking a barcode of food ordered with a smartphone.

In addition, LG Electronics partnered with Home Advisor, an American home service company, to introduce a service that requests the installation of home appliances in the home from the LG ThinQ app.

LG ThinQ App is constantly evolving, introducing new services based on customer value, such as adding a proactive service that manages home appliances in an optimal condition last year. Proactive service analyzes the operation status of the product based on artificial intelligence technology and detects and informs the expected failure in advance.