[CES 2021] Bong-Seok Kwon, President of LG Electronics, “Continue on the innovation journey for a better life”

“In an era that is rapidly changing in unexpected ways, we will provide convenience and fun, as well as a way to safeguard our precious daily lives so that customers can enjoy a better life to the fullest.”

Kwon Bong-seok, CEO of LG Electronics, said at a press conference held in conjunction with the opening of the world’s largest consumer electronics and IT exhibition’CES 2021′ on the 11th.

Then, when President Kwon emphasized, “LG Electronics will not stop the journey of innovation,” press the start button, the slogan’Life is ON’ appeared and the event began in earnest.

Seven experts in each field, including Kim Jin-hong, Executive Vice President, Global Marketing Center, Peggy Ang, Marketing Manager, and Samuel Chang, North American Innovation Center, appeared. It started with the inspiration I got from,” he said, suggesting a lifestyle suitable for the new normal era.

They also redefine the meaning of home in a rapidly changing daily life such as working, learning, enjoying, and shopping at home, and introduced various values ​​such as relief, convenience, and fun that customers can experience at home.

On this day, LG Electronics upgraded its intelligent lifestyle platform LG ThinQ app.

Based on open innovation, LG Electronics has expanded the platform ecosystem of the LG ThinQ app in cooperation with various partners. This app goes beyond just controlling home appliances to make your daily life easier.

On this day, LG Electronics announced that it will cooperate with global food companies Nestle and Kraft-Heinz so that customers can purchase food using the LG ThinQ app. It also introduced the’Scan-to-Cook’ function that finds the best recipe by taking a barcode of food ordered with a smartphone.

LG Electronics partnered with HomeAdvisor, an American home service company, to introduce a service that requests the installation of home appliances in other spaces from the LG ThinQ app.

LG ThinQ App is constantly evolving, introducing new services based on customer value, such as adding Proactive Customer Care, which manages home appliances in optimal condition last year. Proactive service analyzes the operation status of the product based on artificial intelligence technology and detects and informs the expected failure in advance.

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