[CES 2021 프리뷰 ②] Imminent’IT Festival’…3 points to watch that you should not miss

CES 2021 Preview ②-New normal technology battle, domestic companies’ presence increases due to fewer Chinese companies

With the opening of CES 2021, which looks at the IT trends this year, the expectations of the tech industry are growing. Above all, as CES 2021 is conducted in an’all-digital’ (front online) method, the industry’s attention is drawn to what new products and innovative technologies will lead the post-corona era.

There will also be changes in the movement of companies preparing for CES. Hyundai Motor Company and Toyota, who judged that there was a limit to showing products online, decided to absent. In addition, due to the conflict between the US and China, Huawei did not apply for participation, and Samsung and LG are planning to face the same theme of’everyday’.

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Watching point One. Buzzword ‘Untact‘, New technology Pours out

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The keywords that penetrate CES this year are expected to be’non-face-to-face’ and’non-contact’ technologies.

In particular, as artificial intelligence (AI), 5G, Internet of Things, digital health, smart home, and smart city, which were mentioned as key keywords every year at CES, are combined with the untouch era, it is expected that there will be a confrontation with innovative technologies.

Companies are in the position to preoccupy after Corona 19 with innovative technology. For example, in the smart city sector, artificial intelligence startup’V Touch’ stands out.

V Touch has received the CES Innovation Award awarded by the American Consumer Technology Association (CTA) for its’Virtual Touch Panel’. This technology is a technology that can grasp a user’s location and motion with artificial intelligence technology and manipulate it without actual contact. In a situation where’untact’ became more important than ever with Corona 19, it received excellent evaluation due to high commercialization potential.

In the smart home field, LG Electronics stands out. LG Electronics is planning to announce the voice recognition refrigerator’Instaview’ at CES 2021. According to the company, the product can be set to open the door by command or to produce cold water or ice when the user calls’Hi LG’ in front of the refrigerator. LG Electronics was awarded the CES Innovation Award through the instaview.

The Mayflower Autonomous Ship (MAS), which will be introduced by IBM, is also attracting attention. Mars, which won the CES Innovation Award, is designed to be able to navigate without a crew by applying advanced technologies such as artificial intelligence, cloud, and edge computing systems.

Karen Chukka, senior vice president of the Consumer Technology Association (CTA), said at a press conference at CES 2021, “We have seen how quickly consumers are embracing new technologies since Corona 19, and we have witnessed the breakdown of technology boundaries and diversification of convergence.” “In the post-corona era, the tendency to be reluctant to contact will grow, and contactless technology will grow significantly,” he said.

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Watching point 2. Poor participation rate China Enterprise…domestic Entrepreneur Benefit Mouth

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Meanwhile, with the number of Chinese companies attending this year’s CES declining, expectations are rising among the industry that if this trend is the case, domestic companies will benefit from reflection.

Until now, CES was nicknamed’China IT Show’ and the size of Chinese companies visiting the fair was significant. In fact, from 2018 to last year, more than 1,000 Chinese companies visited the fair every year, which is more than a third of all CES attendees.

However, the situation changed as the US-China conflict continued. According to the Consumer Technology Association of America (CTA), there are 202 Chinese companies participating in CES 2021, down about 85% from the previous year. A representative example is Huawei, which has operated a large-scale exhibition booth so far.

This trend has been detected since last year. China’s leading IT companies, Xiaomi and Alibaba, also did not attend CES last year, when the US-China conflict was at its peak. Huawei, which declared it absent this year, is currently under severe sanctions from the US government. Recently, there is an observation that the number of Chinese companies visiting CES will decrease further due to the pressure from the US government, such as additional blacklisting of Chinese semiconductor company SMIC and drone company DJI.

Accordingly, the presence of domestic companies is expected to increase. There are about 340 domestic companies participating in this year’s CES, the second largest after the host country, the United States. Here, there is an analysis that Samsung Electronics and LG Electronics will attract more attention as Huawei, which has been a box office hit at CES every year, falls out.

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Watching point 3. New’everyday’ Leave Competing Samsung and LG, the key is online exhibition

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Competition between Samsung Electronics and LG Electronics over the’everyday’ of the new normal era is expected to be another point to watch.

Samsung Electronics and LG Electronics came out side by side with’everyday’ under the theme of this CES 2021. Samsung Electronics”better daily life for everyone’, and LG Electronics”precious daily life continues. It is expected to appear at CES under the theme of’Enjoy your home life comfortably with LG’.

With both companies being interpreted as targeting the post-corona era, the key is who made the content more suitable for the online exhibition.

First, Samsung Electronics plans to showcase products and innovative technologies based on artificial intelligence (AI), Internet of Things (IoT), and 5G communication networks at the press conference on the 11th. From the 12th, Samsung Electronics’ new products will be introduced, including products that have won the CES Innovation Award. In particular,’next-generation display’ and’smart TV accessibility’ will be revealed through CES.

LG Electronics also held a press conference on the 11th and introduced new products. In addition to the OLED TV that won the CES Innovation Award, it will also unveil’LG QNED TV’, a premium LCD TV. On the 12th, the next day, the company announced that it would hold an online’future technology talk’ to present innovations and future technologies in various fields with industry experts.

Written by Line Network
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