A lot of people go out to enjoy the warm weather these days. The desire for consumption, which had been suppressed by Corona 19 so far, is exploding, and in response to this, the department store industry is competing for discounts.
This is Jeon Yeon-nam reporter.
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Department store sales venues, consumers choose items for you and me.
At major department store sales events that lasted for two weeks, the range of discount items and discounts was greatly increased.
[최정애 (서울 송파구) : 저부터도 잘 안 사게 되니까 나갈 일도 없고 하니까 그래도 좀 날씨가 풀려서 한 번 사러 왔어요. (코로나19로) 좀 걱정도 되긴 하지만 옷들 보니까 또 기분도 좀 좋고.]
The so-called’retaliation consumption’ phenomenon is evident as the corona 19 vaccination begins and the weather breaks, the suppressed desire for consumption erupts.
In February, sales of retailers increased by 10% compared to the same month last year, especially in department stores, by 39.6%.
This is why companies are jumping into the sales competition by taking advantage of the recovery of consumer sentiment.
In particular, when Shinsegae entered the professional baseball market and challenged Lotte, the traditional distribution powerhouse, to’baseball-distribution synergy’, both sides competed for discounts and the atmosphere of the spring sale heated up.
However, the sales landscape has changed due to Corona 19.
Large discount venues are minimized, and events are also held through mobile apps and live broadcasts.
In addition, we induce distributed shopping with discount coupons that customers can use when they want.
[서민석/백화점 판매기획팀 : 대대적인 할인행사나 이런 것보다는 고객들의 안전을 위해서 방역지침을 준수하는 방향으로 봄 세일을 진행하고 준비하고 있습니다.]
As there is a high possibility that people will be crowded in department stores or shopping malls this weekend, it is necessary to strictly observe the quarantine guidelines.