[이코노믹리뷰=금교영 기자] Carrot Insurance has opened a’Permile Automobile Insurance QR Branch’ in the subway station in major business areas in Seoul from the 6th.
In the mobile era, a’digital branch’ was created as a motif by taking advantage of the advantage of enabling interaction between customers and contents using smart terminals, and customers are expected to go directly to the product description page of’Permile Automobile Insurance’ through a QR code. Insurance premium calculation and subscription are possible.
The QR branch is continuously displayed at wide color (Jonggak Station, Yeoksam Station, Yeouido Station) located on the wall of the connecting passageway of major subway stations with a large floating population and screen doors (Euljiro Entrance Station, Euljiro 3-ga Station, Gangnam Station, and Jamsil Station) that can increase the attention It is expected to increase the convenience of customers signing up. Department store gift certificates will also be provided to customers who subscribe to Permile Auto Insurance through the QR branch event page.
Carrot’s innovative identity as a’car insurance product that pays only as much as burnt’ and’the first digital non-life insurance company in Korea’ that does not have an offline branch, unlike existing insurers, continues the brand message that you can meet Permile Auto Insurance anywhere through digital. I plan to deliver it.
An official from Carrot Insurance said, “The QR branch is a part of a unique customer experience marketing suited to digital non-life insurance companies, and it is reasonable as an advertisement saying,’To you who ride more subways than my car, Carrot Permile Auto Insurance, which pays only for monthly rides’. It opened to interact naturally with customers who want insurance premiums. “As Korea’s No. 1 digital non-life insurance company, Carrot does not have an offline branch, but we expect customers to be able to easily and conveniently meet Carrot anytime, anywhere through the QR branch.” said.