“Can you go to school this year?”… Special kids supplies for the new semester go well

Since the beginning of the year, kids’ products have been on sale. Children’s’Zipcock’ toy products and books for children who have become difficult to go outside due to the novel coronavirus infection (Corona 19) are steadily sold, and the expectation that they can go to school this new semester opened their wallets.

According to Lotte Department Store on the 14th, after the Ministry of Education announced that it would open school as scheduled on the 29th of last month, the sales of the children’s product group at Lotte Department Store increased 58% from the same period last year (January 29-February 8). In the case of the children’s product group, the sales composition ratio is the highest during the year in February-March and September-October, which is the beginning of school, but it is unusual for the increase to exceed 50%.

Accordingly, Lotte Department Store will offer discounts on spring new semester products until the 4th of next month in accordance with the theme of this spring semester (Fresh New Start). North Face Kids and Hedge Skis offer 10% and 30% discount on backpack sets, respectively. If you purchase more than 200,000 won from a single brand of fashion accessories such as bags and clothes, you will receive a 7.5% mobile gift certificate. On the live broadcast channel ‘100LIVE’, NBA clothing and bags on the 18th will be displayed at a discount of up to 60% and popular items of Jan Sports on the 19th at a discount of up to 44%.

Shinsegae Department Store also saw a 6.3% increase in children’s sales this year (January 1 to February 8) compared to the same period last year. Newborn products (19% growth rate) and toy products (21%), which had a lot of reservations ahead of the launch of new products, led this. It is interpreted because the outing was restricted due to Corona 19, and the strong cold and winter vacation overlapped. An official at Shinsegae Department Store said, “We expect the sales of children to continue booming for the time being due to the increasing demand for the new semester.”

Shinsegae Department Store introduces new products one after another, focusing on practical clothing that can be worn inside and outside the home. ‘Play Kids Pro’, a children’s sports multistore, has released a product for both outdoor wear. ‘Bun Junior’, a premium kids editing shop created by Shinsegae, also launched a windbreaker and one piece from the eco-friendly brand’Stella McCartney Kids’.

From the 18th to the 2nd of the following month, E-Mart will open’New Semester Daejeon’, which sells stationery and other items at a discount of up to 30%. The volume of furniture for home offices increased by 30% from the usual new semester events. This is because even if they attend school, they will have to combine distance classes with remote classes, so the demand for home office furniture and digital appliances is expected to continue.

In Daejeon, the new semester, Decoline County desk sets are sold at 30% discount, and E-Mart’s exclusive model is also introduced. The CD’s T40 home office chair (179,000 won) and LG Gram 17 (1.99 million won) are representative. In addition, Smigle water bottles, bags and wallets are sold at a 20% discount, and Lock&Lock water bottles, tumblers and lunch boxes are sold at a maximum of 40%. Hoon-Hak Choi, in charge of E-Mart marketing, said, “This year’s new semester is expected to see a huge increase in related demands as both school and distance classes are combined.

Reporter Chu In-young [email protected]