Byeongjin Joo/Photo = MBC’Radio Star’
Joo Byeong-jin conveys the success story of an underwear company.
MBC’s’Radio Star’, which airs on the 7th, will be decorated with a special feature of’Legendary Combi’ with Joo Byeong-jin, Roh Sa-yeon, Park Soo-hong and Park Kyung-rim, who are the fantasies that have overshadowed the broadcasters. Joo Byung-jin, who was known as’the first businessman in the entertainment industry’ in’Emperor of Talk Show’, is known to have revealed the success story that led to the establishment of an underwear company that recorded 160 billion won in sales, which stimulates curiosity.
Joo Byeong-jin is a legend in the entertainment industry that led the revival of MBC’s’Sunnight’ in the 1990s. He hit’Let’s Learn’ with Roh Sa-yeon, and is a comedian idea bank that planned another legend corner’Night-Sneaky Camera’, while conducting his own program’Joo Byeong-jin Show’ and’Joo Byeong-jin Night Show’. It is the original national MC called’the emperor of the talk show’. He established an underwear company and succeeded in transforming himself into a businessman. Afterwards, Joo Byung-jin sold the company and continued to challenge new businesses, attracting attention.
Joo Byeong-jin, who came to the’Radio Star’ with a white jacket and muffler, boasts a unique intellectual atmosphere and rust-free talk. In his first sortie of’Las’, junior Park Soo-hong was pleased with “my role model”, and Park Kyung-lim compared Joo Byeong-jin living in a penthouse to the protagonist of the popular drama’Penthouse’ series and said “Ju Dan-tae style”. It is said that it was upright.
In the early 1990s, Joo Byeong-jin confesses why he cast Noh Sa-yeon, who had little experience in performing arts at the time, in the’Night-Let’s Learn’ corner. In addition, it will bring a big smile by summoning memories by telling unforgettable episodes that occurred while learning Nosa-yeon, judo, swimming, and kendo.
In addition, Joo Byung-jin is expected to be amazed by revealing that he was also the one who came up with the idea of the’Night-Sneaky Camera’ corner and that he discovered Kim Gura, who was unknown in 2000. In addition, it is said that he surprised everyone on the scene by picking the best world star at the time as the most memorable guest among the talk show guests named for himself. It raises questions about who will be the guest he cannot forget.
Joo Byeong-jin, who peaked as an MC, established an underwear company and transformed into a businessman. He achieved great success by realizing the idea of’fashion underwear’, which was unfamiliar at the time, and said, “We recorded 160 billion won in annual sales.” It is expected to tell the secret story of the birth of’step underwear exposure advertisement’.
Good people known as’Ju Byeongjin Underwear Company’ was founded in 1993. Byung-jin Joo started an underwear company with three employees and grew it into a large underwear company with seven brands, including James Dean and Bodyguard.
Joo Byung-jin, who has been growing the company as’fashion underwear’ for nearly 20 years, said in 2008, “In order for the company to grow further, systematic and systemized management is necessary,” he handed over shares and management rights and left.
However, after Joo Byung-jin sold management rights, good people suffered ups and downs. In particular, Lee Ki-tae, the second son of former Samsung Electronics vice chairman Lee Jong-hyun, who had been suspicious of a zero-capital merger and acquisition two years ago, was in danger of delisting in March, two years after securing management rights.
There were also suspicions that good people’s acquisition funds were used to fund the Lime Fund, and in 2018, it made an operating profit of 2.5 billion won, but in 2019, it recorded an operating loss of 8.7 billion.
Reporter Kim So-yeon, Hankyung.com [email protected]
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