Last year’s sales of about 13,250 billion won… Paid member subscribers, 32% of active customers
▲ Coupang headquarters building in Songpa-gu, Seoul. (Newsis)
As Coupang promoted listing on the New York Stock Exchange, the veiled business situation of Coupang was disclosed. Founder Kim Bum-seok, chairman of the board of directors, was found to have received a total of 14,411,229 dollars (worth 15.8 billion won) in annual salary last year.
According to the listing application document filed with the U.S. Securities and Exchange Commission on the 13th, Chairman Kim Bum-suk received compensation of $14,412,29 (worth KRW 15.8 billion), including 886,000 dollars (about 980 million won) and stock-type bonuses last year. Appeared to have received.
Coupang’s sales last year were $1.97 billion (about 13.25 trillion won). This is an increase of 91% from 7 trillion won in 2019.
The number of’active customers’ who have purchased a product at Coupang at least once was 14.8 million in the fourth quarter of last year, up 25.9% from 11.8 million in the fourth quarter of 2019. This is 30.8% of the Korean internet shopping population at 48 million.
Net sales per active customer was about $256 (about 283,000 won) in the fourth quarter of last year, up 59% from about $161 (about 178,000 won) in the fourth quarter of 2019.
Coupang’s paid membership,’Rocket Wow’, which pays 2900 won a month, accounted for 32% of active customers in the fourth quarter of last year. The purchase frequency of Rocket Wow members was more than four times that of regular subscribers.
While explaining the risk factors of its business, Coupang revealed that it could expand its business to other countries, opening the possibility of overseas expansion.