Bulletproof Boy Scouts ranked first in the singer brand reputation in January 2021.
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The Korea Corporate Reputation Institute analyzed 147,794,847 big data for singer brands from December 24, 2020 to January 24, 2021.
The Singer Brand Reputation Index extracts singer brand big data that shows sound sources loved by consumers, analyzes consumer behavior, classifies it into participation value, communication value, media value, and community value, and uses positive and negative ratio analysis and reputation analysis algorithm. It is an analyzed indicator.
Above January 2021 Singer brand reputation 30 ranking Bulletproof Boy Scouts, imyoungung, Black, Pink, (female) children, youngtak, IU, gimhuijae, tree Weiss, NCT, Ode Inn, bright, ITZY, Seventeen, exo, girlfriend, yichanwon , Taeyeon, IZone, Red Velvet, Oh My Girl, Mamamoo, Jesse, Park Jinyoung, Kang Daniel, Lim Changjung, Lee Seungki, Jeong Dongwon, Jang Minho, Mersh Venom, Na Hoonah.
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The #1 BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) brand was analyzed as a brand reputation index of 17,265,853 as the participation index 4,075,027 media index 4,026,134 communication index 4,856,870 community index 4,307,822. Compared to last December’s brand reputation index of 14,129,164, it rose 22.20%.
The second-placed Lim Young-woong brand was analyzed as a brand reputation index of 10,836,785 with a participation index of 3,936,140, a media index of 1,517,817, a communication index of 2,829,461 and a community index of 2,553,367. Compared to the brand reputation index of 10,573,509 in December, it rose 2.49%.
Following this, the brand reputation index of 9,249,888 was analyzed as the third-place Black Pink (Jiji, Jenny, Rose, Lisa) brand with a participation index of 708,379, a media index of 1,033,256, a communication index of 3,822,969 and a community index of 3,685,284. Compared to the brand reputation index of 7,999,418 in December, it rose 15.63%.
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The 4th place (Female) Idle (Soojin, Miyeon, Soyeon, Woogi, Shuhwa, Minni) brand was analyzed as a brand reputation index of 6,449,890 with the participation index of 813,775 media index of 1,184,087 communication index of 2,169,019 community index of 2,283,009. Compared to the brand reputation index of 4,163,876 in November, it rose 54.90%.
In addition, the 5th place Youngtak brand was analyzed as a brand reputation index of 6,127,146 with the participation index 1,436,307 media index 986,937 communication index 2,432,637 community index 1,271,265. Compared to the brand reputation index of 5,448,629 in December, it increased by 12.45%.
Chang-Hwan Koo, director of the Korea Corporate Reputation Research Institute, said, “BTS brand 1st, Lim Youngwoong brand 2nd, Black Pink brand 3rd, maintaining the same ranking as last December. BTS brand global platform, Lim Youngwoong brand media platform, Black Pink brand Is building a strong fandom on the community platform.”
Reporter Nayeon Kim [email protected]
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