Label·Solution·Platform
Final confirmation of company name change at shareholders’ meeting
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The agency of the group BTS (BTS) Big Hit (352820)Entertainment changed its name to’HYBE’ and presented a vision of’entertainment lifestyle platform company’. While maintaining the essence based on music, it plans to continue expanding across the boundaries between domains.
Big Hit announced a new corporate brand such as a new mission, corporate vision, and organizational structure through a video released on the official YouTube channel on the 19th. Big Hit’s change of name will be finalized after 16 years since its founding in February 2005 through a general shareholders’ meeting on the 30th.
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The mission,’Hive’, symbolizes connection, expansion, and relations as a group formed by closely gathering not only internal members, but also affiliates, various networks, artists and fans. Chairman Bang Si-hyuk said, “In terms of’variation of music’, we understand the area of entertainment in a much broader sense than before and are expanding various businesses. I needed it.” It is explained that the new company logo contains the corporate identity and value that expands the domain starting from music in the form of compressing the staff of various harmonies into a single horizontal line.
Based on this, the organizational structure is also reorganized into three axes: label, solution, and platform. Label areas that showcase music contents include BeliFrap, Source Music, Pledis Entertainment, KOZ Entertainment, and Hive Labels Japan. Big Hit as an existing label persists under the name of’Big Hit Music’. The solution area consists of subsidiaries that create secondary and tertiary businesses specialized in performance and video content, intellectual property (IP), learning, and games. The platform that connects fans and content, including the fan community’Weverse’, is operated by Weverse Company.
Chairman Bang said, “The’entertainment lifestyle’ that we define is full of infinite imagination and joy from music, and all experiences that enhance daily happiness and convenience. I will try to establish a relationship with him,” he expressed his ambition.
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/ Reporter Park Joon-ho [email protected]
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