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[이데일리 스타in 김현식 기자] “Thank you for waiting and trusting everyone when they say no.”
Brave Girls, who wrote the myth of reaching the top of the music chart with the song “Rolin” released four years ago, shed tears by revealing this feeling after receiving the No. 1 trophy on SBS’Inkigayo’ on the 14th.
Brave Girls is a team launched in 2011 by Brave Entertainment, led by a brave brother, a music producer who is known as a’hit song maker’ in the music industry. This is the first time in the group’s 10-year history that the Brave Girls took first place in the music charts and music broadcasts. This team has struggled to establish itself due to frequent member changes and the resulting long hiatus. Minyoung, Yoojung, Eunji, and Yuna who are currently on the team are the ‘2nd’ members who newly joined the team in 2016. The Brave Girls were on the verge of disbanding because they did not achieve such results even after a major reorganization of the team.
‘Rolin’, which has become a platform for reversal, did not achieve any remarkable grades at the time of its release in 2017, but it has been dubbed the’hidden masterpiece’ and has been constantly loved. This song gained new momentum through the comment collection video posted on YouTube at the end of last month. The video of Brave Girls performing a consolation performance amid the hot response of soldiers and comments saying “I endured military life by listening to’Rolin’” gained great popularity on various online communities and social media pages, and riding on this momentum Rollin’ succeeded in entering the top chart at the end of the reverse run.
What’s eye-catching is that public opinion was created in this process, saying, “Let’s help the Brave Girls”. Brave Girls is a team that was called’a group that sings good and hard but can’t come up’. Netizens did not stop enjoying the comment collection video, but spontaneously started streaming music, saying, “This team must succeed,” and a change of perception occurred on the chart. As netizens, inspired by such achievements, made more active movements, the miracle of’Rolin’ surpassing all new songs of music powerhouses and popular groups to the first place was directed. It seems that this myth of reverse driving was not just a phenomenon created through YouTube algorithm recommendation.
Pop culture critic Kim Heon-sik pointed out, “If you dare to pick the keyword for’Rolin’ reverse driving, it is in’sincerity’ that was not made up.” He added, “The appearance of Brave Girls, who are not affiliated with a large agency, doing their best in the military base, not in a flashy concert hall, moved many hearts.” “In this situation, MZ, who is accustomed to group action based on SNS “Rolin’s gained greater popularity because of the formation of an air current that led the Brave Girls to success among generations,” he analyzed.
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In the midst of this, another song by Brave Girls,’Only Driving,’ is also attracting attention. On the 17th day of the Bug’s daily chart,’Rolin’ was firmly maintaining the first place, while’Only driving’ took third place and attracted attention. ‘Driving Only’ is also a song released last year, not a new song, and has emerged as a popular song after driving backwards. Reverse driving isn’t just about Brave Girls’ songs. Largest source site melons IU In the ‘Hold my hand’ song was released in 2011 with the drama OST concert stage picture is told in the end the top 10 who revisited the occasion of the collection of topics online. Like’Rolin’,’Imagination Plus’ by group LABOUM’s’Imagination Plus’, which was known as a’hidden masterpiece’, is also attracting attention as another reverse-running candidate song.
The chart reversal is a phenomenon in which’hidden masterpieces’ are attracting attention again, so it is in line with the remake craze, which is one of the’hot’ keywords in the music industry in the first half of this year. While the music industry has shrunk amid the prolonged Corona 19, singers and producers prefer to produce remake songs that have a low probability of failure and can produce relatively low cost and high efficiency. Here, as the OST market grows with the advent of webtoon OST, not only songs that have been successful in big hits, but also songs that have been called’hidden masterpieces’ are on the rise. Yang Yo-seop, Jung Eun-ji’s’Love Day’, and Kim Na-young’s’As Winter Passes and Spring Comes’, etc., have recently been announced in the charts.
Critic Kim analyzed that “amidst the lack of new works in the entire cultural world due to the aftermath of Corona 19, in the music industry, reverse run songs and remake songs fill the void.” He added, “The fact that the atmosphere was created to look back on the days before Corona 19 while watching the stage video of the past in a situation where watching the performance is not free is also affecting the re-examination of the’hidden masterpieces’.”
Meanwhile, as the globalization of K-pop has accelerated in recent years, production of songs targeting the global market through collaboration with overseas producers has been active. There is also an analysis that has had an effect. One music producer said, “I hope that songs with good reverse driving will become known to more people and become a culture that helps music genres and styles to diversify.”