Boy group brand reputation As a result of big data analysis in March 2021, it was analyzed in order of 1st place, BTS 2nd place, NCT 3rd place SHINee.
The Korea Institute for Corporate Reputation analyzed 42,275,234 big data of boy group brands, measured from February 13, 2021 to March 13, 2021, through consumer behavior analysis, as well as the participation index, media index, communication index, and community index for the boy group brand. Was measured. Compared to the 52,820,091 brand big data in February, it decreased by 19.96%.
The brand reputation index is an index created through analysis of brand big data by finding that consumers’ online habits have a great influence on brand consumption. Boy group brand reputation analysis can measure positive and negative evaluation of boy groups, media interest, and consumer interest and traffic. Brand monitor analysis of 100 brand reputation editors was also included.
The 30th place in the boy group brand reputation in March 2021 is BTS, NCT, SHINee, Seventeen, EXO, ON&OFF, The Boyz, Monsta X, ATEEZ, Astro, Super Junior, Tomorrow by Together, B2B, Treasure, Stray Kids. , Kingdom, Golden Child, GOT7, Big Bang, Infinite, SF9, Winner, Cyper, Future Boy, Pentagon, TVXQ, 2PM, Nhyphen, Boyfriend, and Sechskies in order.
The 1st place, BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) brand was analyzed as a brand reputation index of 10,922,131 with the participation index 1,945,152 media index 3,694,958 communication index 2,577,024 community index 2,704,997. Compared to the brand reputation index of 12,696,615 in February, it fell 13.98%.
2nd place, NCT (Taeil, Johnny, Taeyong, Utah, Doyoung, Ten, Jaehyun, Win-win, Mark, Renjun, Jeno, Haechan, Jaemin, Chunle, Jisung, Lucas, Jungwoo, Kun) Brand participation index 229,240 Media index 1,091,145 Communication The index was 1,444,799 and the community index became 956,813, and the brand reputation index was analyzed to be 3,721,997. Compared to the brand reputation index of 4,443,291 in February, it fell 16.23%.
3rd place, SHINee (Onew, Key, Minho, Taemin) brand was analyzed as a brand reputation index of 3,212,374 with participation index 959,376 media index 879,603 communication index 738,837 community index 634,558. Compared to the brand reputation index of 1,677,521 in February, it rose 91.50%.
4th place, Seventeen (Scoops, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Wooji, Dogyeom, Mingyu, The8, Seungkwan, Vernon, Dino) Brand participation index 450,208 Media index 567,914 Communication index 1,002,013 Community index 664,338 It was analyzed with a reputation index of 2,684,473. Compared to the brand reputation index of 4,183,589 in February, it fell 35.83%.
5th place, EXO (Sooho, Chanyeol, Kai, D.O., Baekhyun, Sehun, Xiumin, Chen, Ray) brand was analyzed as a brand reputation index of 1,859,457 with a participation index of 165,880, a media index of 512,451, a communication index of 667,359, a community index of 513,768. Compared to the brand reputation index of 2,256,513 in February, it fell 17.60%.
“Boy group brand reputation As a result of big data analysis in March 2021, BTS brand ranked first. Boy group brand category decreased 19.96% compared to 52,820,091 brand big data in February,” said Chang-Hwan Koo, director of the Korea Corporate Reputation Research Institute. Looking at the detailed analysis, brand consumption fell 16.63%, brand issues rose 16.83%, brand communication fell 30.47%, and brand spread fell 27.17%.”
Following “Boy Group Brand Reputation In March 2021, the BTS brand, which ranked first in big data analysis, was highly analyzed for’break through, donate, win’ in link analysis. In keyword analysis,’hive, billboard, talk show’ were analyzed. In the positive and negative ratio analysis, the positive ratio was 87.52%. In the detailed analysis of the BTS brand, brand consumption decreased by 2.38%, brand issues increased by 11.19%, brand communication decreased by 30.47%, and brand spread fell by 26.39%.” And analyzed brand big data.
Boy group brand reputation analysis in March 2021 includes BTS, NCT, SHINee, Seventeen, EXO, ON&OFF, The Boyz, Monsta X, ATEEZ, Astro, Super Junior, Tomorrow by Together, B2B, Treasure, Stray Kids, Kingdom , Golden Child, GOT7, Big Bang, Infinite, SF9, Winner, Cyper, Future Boy, Pentagon, TVXQ, 2PM, Nhyphen, Boyfriend, Sechskis, Cravity, CIX, VICTON, 2AM, One Earth, Shinhwa, NU’EST , VIXX, Highlight, Very Berry, AB6IX, T1419, Block B, MCND, B1A4, BAP, Drippin, Teen Top, Hot Shot, and FT Island were analyzed.
/ Reporter Park Han-yong of GP Korea [email protected]
Copyright © GP Korea Unauthorized reproduction and redistribution prohibited