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Black Pink Rose took the first place in the girl group’s personal brand reputation.
On the 21st, the Korea Corporate Reputation Institute released the results of the girl group’s personal brand reputation. For big data analysis, the research institute extracted 120,695,250 brand big data of 545 individual girl groups from February 21, 2021 to March 21, 2021, and a participation index created by analyzing consumers’ behaviors about girl group personal brands, The brand reputation index was analyzed with the media index, communication index, and community index. Compared to the 114,483,674 big data for girl group personal brands in February 2021, it increased by 5.43%.
The brand reputation index is an index created through analysis of brand big data by finding that consumers’ online habits have a great influence on brand consumption. Through the analysis of girl group personal brand reputation, it is possible to measure positive and negative evaluation of girl group personal brand, media interest, and consumer interest and traffic. The analysis of the girl group’s personal brand reputation also included an analysis of brand valuation that measured brand influence.
In March 2021, the 30th place in the girl group’s personal brand reputation was Black Pink Rose, Black Pink Jenny, Brave Girls Yujeong, Brave Girls Yuna, Oh My Girl Arin, Brave Girls Eunji, Mamamoo Hwasa, Girl of the Month Chu, Brave Girls Minyoung, Black Pink Jisoo, Black Pink Lisa, Oh My Girl Seunghee, IZONE Jang Won-young, Girls’ Generation Taeyeon, IZone Kim Min-ju, Red Velvet Yeri, IZone Ahn Yujin, Red Velvet Seulgi, Mamamoo Solar, April Rachel, April Jinsol, IZ1 Kim Chaewon, Purple Kiss City, IZ One Kang Hye-won, Red Velvet Joy, Red Velvet Irene, IZ One Kwon Eun-bi, Purple Kiss Cha-in, Purple Kiss Na Go-eun, Purple Kiss Yuki.
Ranked 1st, the Black Pink Rose brand was analyzed as a brand reputation index of 6,433,970 with a participation index of 1,400,961, a media index of 1,312,797, a communication index of 2,332,148, a community index of 1,388,064. Compared to the brand reputation index of 3,212,101 in February, it increased by 100.30%.
The second place, Black Pink’s Jenny brand, was analyzed as a brand reputation index of 5,182,696 with a participation index of 1,231,675, a media index of 955,500, a communication index of 1,811,956, a community index of 1,183,564. Compared to the brand reputation index of 4,380,571 in February, it rose 18.31%.
Third place, Brave Girls’ Yujeong brand was analyzed as a brand reputation index of 4,685,944 with a participation index of 2,238,544, a media index of 753,064, a communication index of 1,115,909 and a community index of 578,428. Brave Girls’ Yujeong brand was newly included in the girl group brand reputation analysis.
The 4th place, Brave Girls’ Yuna brand, was analyzed as a brand reputation index of 4,244,188 with a participation index of 1,872,868, a media index of 784,297, a communication index of 1,076,582, a community index of 510,441. The Brave Girls Yuna brand was newly included in the girl group brand reputation analysis.
The 5th place, Oh My Girl’s Arin brand, was analyzed as a brand reputation index of 3,526,689 with a participation index of 911,477, a media index of 780,975, a communication index of 848,440 and a community index of 985,798. Compared to the brand reputation index of 2,343,044 in February, it increased by 50.52%.
“As a result of the girl group personal brand reputation analysis in March 2021, the Black Pink Rose brand ranked first. The analysis of the girl group personal brand categories revealed that the girl group personal brand big data in February 2021,” said Chang-Hwan Koo, director of the Korea Corporate Reputation Research Institute. Compared to 114,483,674, it increased by 5.43%. In a detailed analysis, brand consumption increased by 48.01%, brand issues increased by 24.03%, brand communication decreased by 8.21%, and brand diffusion decreased by 15.55%.”
Next, “The Black Pink Rose brand, which ranked first in the girl group’s personal brand reputation in March 2021, showed high’record, reveal, debut’ in the link analysis, and’On Tne Ground, solo, YouTube’ in the keyword analysis. It was highly analyzed.
In the positive-negative ratio analysis, the positive ratio was analyzed as 80.49%.”
The Korea Corporate Reputation Research Institute measures and publishes the brand reputation index through big data reputation analysis of domestic brands. The March analysis of the girl group’s personal brand reputation was conducted through brand big data analysis from February 21, 2021 to March 21, 2021.
In March 2021, the top 100 brands in the girl group’s personal brand reputation were Black Pink Rose, Black Pink Jenny, Brave Girls Yujeong, Brave Girls Yuna, Oh My Girl Arin, Brave Girls Eunji, Mamamoo Hwasa, Girl of the Month Chu, Brave Girls Minyoung, Black Pink Jisoo, Black Pink Lisa, Oh My Girl Seunghee, IZONE Jang Won-young, Girls’ Generation Taeyeon, IZone Kim Min-ju, Red Velvet Yeri, IZone Ahn Yujin, Red Velvet Seulgi, Mamamoo Solar, April Rachel, April Jinsol, IZ1 Kim Chaewon, Purple Kiss City, IZ One Kang Hye-won, Red Velvet Joy, Red Velvet Irene, IZ One Kwon Eun-bi, Purple Kiss Chain, Purple Kiss Na Go Eun, Purple Kiss Yuki, Red Velvet Wendy, Purple Kiss Ere, Oh My Girl Hyojeong, Iji Yeji, Purple Kiss Suan, IZone Jo Yuri, Haji Lia, Purple Kiss Park Ji-eun, IZONE Choi Ye-na, (Female) Idle Miyeon, Twice Nayeon, IZone Lee Chaeyeon, Twice Sana, Izi Yuna, (Girl) Idle Woogi, April Chaewon, EXID Hani, Weekly Jihan, Girlfriend Wish, Twice Jeongyeon, Twice Momo, Space Girl Bona, Oh My Girl Yoo, IZone Miyawaki Sakura, Girlfriend Mystery, (Female) Children Soyeon, Espa Karina, Girls’ Generation Yoona, Labom Solbin, ( Girls) Children Minni, Oh My Girl Jiho, Very Good Johyun, April Chaekyung, Weekly Joa, Weekly Shin Jiyoon, Weekly Monday, Twice Mina, Space Girl Summer, Girls’ Generation Yuri, Girls’ Generation Tiffany, Girlfriend Yerin, Girlfriend Eunha, ( Girls) Idle Shoehwa, Apink Jung Eunji, Weekly Lee Soo-jin, Espa Winter, Twice Tzuyu, Twice Dahyun, Girl’s Day Hyeri, Iji Ryujin, Pixie Ella, IZone Honda Hitomi, Pixie Dia, Aizu One Yabuki Nako, Pixie Dajeong, Girl Era Sooyoung, Pixie Morningstar, Oh My Girl Mimi, Pixie Laura, Pixie Sua, Girlfriend Thumb, Girls’ Generation Seohyun, April Jena, Twice Jihyo, Space Girl Dayoung, Girlfriend Yuju, Girl of the Month Hyunjin, WikiMiki Choi Yoojung, Oh My Girl Beanie and Lovelyz Lee Mijoo were analyzed in order.
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