Big Hit to change its name to’Hive’, take a new leap forward at the new office building in Yongsan

Yongsan Trade Center whole floor rental… Flexible space orientation

(Seoul = Yonhap News) Reporter Bo-Ram Oh = Big Hit Entertainment, which is changing its name to’HYBE’, draws attention by introducing the design and concept of the new Yongsan building, which is scheduled to move in soon.

Big Hit and its affiliates plan to lease the entire floor of Yongsan Trade (7 basement floors and 19 floors above ground), which was built on Hangang-ro, Yongsan-gu, and use them as office buildings.

On the 19th, Hee-jin Min, chief brand of Big Hit, responsible for branding and designing the new corporate brand, said, “Using the characteristics of the entertainment business, we aim for a flexible space to execute various values ​​such as horizontal, flexible, and connected. I said.

CBO Min introduced the concept of’hyper nomad’ in the design of the new office building, and introduced that each member of the company created a space to create new value as a hyper nomad that opens up new markets out of the constraints of time and space.

According to his explanation, the 2nd to 6th floors of the new office building are used as special entertainment spaces that create music contents. Studios, choreography practice rooms, and music studios are prepared for each label.

The 8th to 16th floors are used as staff offices. It is characterized by the ability to easily move the wall by installing a mobile rack and transform the office space to suit the purpose. In addition, on the 19th floor, there will be a’Forum’ and a garden’Com’ that acts as a main auditorium.

Although no specific information has been disclosed, the artist museum’Hive Insight’ will also be opened in the new building.

CEO Park Ji-won (HQ) and Global CEO Seok-Joon Yoon explained that it is “a place that shows Hive’s perspective on music in various ways of expression,” and “you can experience music in a different way.”

Earlier, Big Hit said in an investment prospectus ahead of its listing, “We are planning to sell a variety of lifestyle products using artist and music IP (intellectual property) at the Artist Museum.”

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2021/03/19 14:23 sent