Aiming to become a music-based’entertainment lifestyle platform company’
Bang Si-hyuk “Infinite Variation of Music, Limitations in the Name Now”… The existing label is’Big Hit Music’
[빅히트엔터테인먼트 제공]
(Seoul = Yonhap News) Reporter Kim Hyo-jeong and Oh Bo-ram = Big Hit Entertainment (hereinafter referred to as Big Hit), which produced BTS, changes its mission to’Hive’ (HYBE) and seeks a new leap forward.
On the 19th, Big Hit held a presentation to announce the new corporate brand through its official YouTube channel, and explained its new mission, corporate vision, and organizational structure change.
Founded in February 2005 as a music agency, Big Hit changed its name only 16 years after its founding.
The new mission of leaving’Entertainment’ contains the purpose of becoming a comprehensive’entertainment lifestyle platform company’ that creates expanded contents and services based on music and delivers them to fans.
Chairman Bang Si-hyuk said, “The variation of music we think is an infinite domain, and to explain it all, I thought that there is a limit in the name of Big Hit Entertainment.” I thought that a new mission was needed as a symbol of a structure that could be used,” he explained.
[빅히트엔터테인먼트 제공]
The new mission’Hive’ symbolizes a group in which members with expertise in various fields, artists and fans, connect, expand, and form relationships.
Big Hit explained, “It is a new name for the company, and at the same time, the concept encompasses organizational structure, working culture, and corporate direction.”
The new mission will be officially applied after it is confirmed by a resolution at the shareholders’ meeting held on the 30th.
The company’s mission will change from’Music & Artist for Healing’ to’We believe in music’.
Big Hit said, “The aim is to make a difference in life by conveying emotions through music, sharing good influences.”
Ahead of the release of the new mission, affiliated artists such as BTS, Seventeen, GFRIEND, NU’EST, Tomorrow by Together, and N Hyphen also introduced an omnibus-type’campaign film’ under the theme of’I and what we believe’.
Big Hit also unveiled a new symbol that expresses the appearance of the staves of various chords compressed into a single horizontal line.
[빅히트엔터테인먼트 제공]
In line with the new identity, the organizational structure of the three axes of label, solution, and platform was also clearly established.
Big Hit, as the foundation of the company and a music label to which BTS and Tomorrow by Together belong, survives under the name of’Big Hit Music’.
Chairman Bang Si-hyuk emphasized that “the essential area as a label will be further strengthened by focusing on music production, artist management, and fan communication.”
In addition to Big Hit Music, labels such as Billip Lab, Source Music, Pledis Entertainment, KOZ Entertainment, and Hive Labels Japan focus on music creation.
Solution subsidiaries such as Hive Three Sixty, Hive IP, Hive Edu, Superb, Hive Solutions Japan, and Hive T&D Japan will create second and third business such as performance and video content, IP (intellectual property), learning, and games based on this. .
[빅히트엔터테인먼트 제공]
The platform that connects fans and content is operated by Weverse Company. Big Hit’s fan platform Weverse will be reborn as a new K-pop platform by integrating with Naver’s VLive in the future.
Through this structure, the goal is to ultimately expand the area of music-based entertainment and innovate the industry without boundaries.
Based on the global success of BTS, Big Hit has actively attempted to expand the music industry by acquiring other agencies and expanding business fields such as platforms and intellectual property (IP) in all directions.
After entering the KOSPI last year, it has established itself as a company of an unrivaled scale in the K-pop industry. As of the 19th, Big Hit’s market capitalization reached 8 trillion won, and the number of employees was 1,000.
This’rebranding’ is also interpreted as trying to re-establish an identity for a new corporate model that connects music creation, derivative business, and platform beyond traditional entertainment agency.
Chairman Bang Si-hyuk said, “It is Hive’s job to prove how far music-based entertainment can relate to the individual’s daily life and life.” It is full of all experiences that enhance the happiness and convenience of everyday life.'”
[빅히트엔터테인먼트 제공]
Big Hit’s new corporate brand was developed by Min Hee-jin (CBO), a former SM creative director who joined Big Hit in 2019 and became a hot topic.
Hee-jin Min, who also oversees the branding and design of the space for the new office building in Yongsan, which will move in soon, explained on the day that “the space was designed so that the change of the space made with the change of the corporate brand can lead to changes in the way of work and organizational culture.
Unauthorized reproduction-prohibition of redistribution>
2021/03/19 14:28 sent