Big Hit, corporate rebranding… Changed the company name to’HYBE'[공식]

[스포츠서울 김선우기자]Big Hit Entertainment (Chairman Bang Si-hyuk, hereinafter Big Hit) officially announced the new company name’HYBE’ and announced a new leap forward.

On the 19th, Big Hit announced the changes made throughout the company, including the company name, mission, organizational structure, and new office building through the’NEW BRAND PRESENTATION’ video posted on Big Hit Labels’ YouTube channel.

At the brand presentation, Big Hit officially announces its new company name, and at the same time, as a company that is expanding the area of’entertainment’ by repeating changes and growth, it plans to innovate the industry without boundaries in terms of a variation in music. Revealed.

■ HYBE, a symbol of connection, expansion, and relations… Big Hit survives as the label’Big Hit Music’

Big Hit explained that the new name HYBE symbolizes connection, expansion, and relationships.

Hive is a system in which members with expertise in various fields can work horizontally, and is a collection of several units such as affiliates, various networks, artists and fans. It is a new name for the company, and at the same time, the concept encompasses the organizational structure, working culture, and corporate direction.

Chairman Bang Si-hyuk said that Big Hit “understands the area of ​​entertainment in a much broader sense than the existing consensus and is expanding various businesses.” I felt the need,” he explained.

Although the mission is changed, the essence of the company’based on music’ remains the same. Big Hit announced its new mission,’We believe in music’, and made it clear its aim of’transmitting emotions with music, sharing good influences, and making a difference in life’. The label division of Big Hit, the foundation of the company, continues as a label called’Big Hit Music’ and continues its identity. Hive’s new symbol is also expressed in a compressed form of a single horizontal line, stacked with various harmonies, containing the identity and value of a company that starts with music and expands into various areas.

Big Hit’s new mission, Hive, is officially applied after it is confirmed by a resolution at the general shareholders’ meeting to be held on the 30th.

■ Aim for’entertainment lifestyle platform company’ based on label·solution·platform triangular axis

Big Hit also revealed its plan to clarify the organizational structure of the three axes of labels, solutions, and platforms, and to complete a system that will continuously innovate and expand its business model. In a large group called Hybra, labels stably focus on creation, solution units continue to take on new challenges, and everything is connected to the platform without being blocked.

The label area includes Big Hit Music, Billip Lab, Source Music, Pledis Entertainment, KOZ Entertainment, and Hive Labels Japan. Each label maintains its independence and originality, and focuses on creative activities to present the best content. Solution areas include Hive 3Sixty, Hive IP, Hive Edu, Superb, Hive Solutions Japan, and Hive T&D Japan, which are specialized business units specialized in performance and video content, IP, learning, and games, based on the creative results of each label. We create secondary and tertiary business. In addition, Weverse Company in the platform area will play a central role in connecting and expanding all contents and services of HIVE.

As such, Big Hit plans to take one step further into the’world’s best entertainment lifestyle platform company based on music’, declared as a corporate vision, based on a stable triangular structure of labels, solutions and platforms.

Chairman Bang Si-hyuk said, “The’entertainment lifestyle’ we define is’every experience that originates from music, is full of infinite imagination and joy, and enhances everyday happiness and convenience.’ We will connect with them and make a positive relationship.”

■ A new corporate building that is an extension of corporate rebranding and induces changes in business methods and organizational culture.

Big Hit also unveiled the appearance of the Yongsan new office building on the same day as an extension of the new corporate branding. CBO (Chief Brand Officer) Min Hee-jin, who oversees new corporate brand development, new building space branding, and design, said, “Contains the value of Hive, which aims for connection, expansion, and relationship, We designed the space to lead to changes in the way we work and the organizational culture.”

Hive’s new office building is constructed with the concept of’Hyper Nomad’, which means an intellectual property value that creates new markets and paradigms and does creative work, and is composed of a flexible space so that all members can create new values ​​as hyper-nomads. done. Rather than placing people in a fixed space like a general office, there are various types of spaces in the Hive new office building according to the needs of the working people, and these spaces become places where people naturally gather to work.

To this end, the new office building has built a practical and free work environment by introducing a’mobile rack’ structure that can easily move the wall to transform the office space to suit the purpose and ▲ an autonomous seat system that reserves and uses the desired seat through the app.

In addition, for a free communication environment and refreshment, ▲ an internal staircase of three floors and ▲ a lounge, library, and fitness using the exterior view were created, and the auditorium’Forum’ and the floating garden’Comb’ located on the 19th floor are open-air. It is designed to lead to flexible thinking and communication as a work space and a relaxation space.

CBO Min Hee-jin said, “Good space branding aims to create an attitude. I hope that there will be a more original and efficient working culture in the space of Hive’s new office building.”

Si-hyuk Bang, Chairman of the Board of Directors and CEO, said, “Hybra has a new mission, space, and organizational structure, and we have another start, but as always, the nature of what we do does not change. , We will innovate the industry, share good influences, and make a difference in our lives.”

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Photo | Big Hit Entertainment