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BTS’s V. Photo|Reporter Dohoon Kim [email protected]
[스포츠서울 조현정기자] ‘A birthday advertisement with a different class. ‘
To commemorate the birthday of group BTS, V, 26, a happy birthday advertisement appears on the exterior wall of Burj Khalifa in Dubai, the tallest building in the world.
V’s Chinese fan club’Bai Du Viva’ announced that the light show will be screened for 3 minutes at the Burj Khalifa Building in time for V’s birthday at 0 am on the 30th (18:50 on the 29th local time). “It is an honor to be the first K-pop artist to conduct personal advertisements thanks to V’s global reputation, influence, and positive personal image.”
Burj Khalifa is the world’s tallest building with a height of 828 meters and 163 floors, and is famous for being the building where Tom Cruise performed an almost impossible mission in the movie’Mission Impossible’. As single-shot advertisements exceed 100 million won (US$100 million), high-end advertisements from global companies from the latest smartphones to Porsche cars, as well as advertisements from the Dubai Royal Family, have been allowed.
Photo| Baidu Viva
On V’s 26th birthday, Burj Khalifa displays V’s beautiful face and birthday message, one of K-pop’s representative visuals, on a huge screen covering an area of 33,000 square meters, and more than 1 million LED lights illuminate the night sky.
Along with the LED show of Burj Khalifa, the Dubai Fountain, the world’s largest musical fountain, will also hold a fountain show in accordance with V’s first solo English song’Winter Bear’. The Dubai Fountain, located on an artificial lake twice the size of a soccer field, is counted as one of the world’s top three fountain shows, and 6600 lights and 50 color projectors create a change in sound and light.
In 2018, group EXO conducted a video advertisement for the first time in addition to a person from the Dubai royal family, sponsored by the Dubai Media Office. V is the first time a Korean entertainer’s birthday advertisement has been broadcast on the LED show of the Burj Khalifa Building.
On the other hand, Baidu Viva, which publishes a happy birthday advertisement in Burj Khalifa, boasts a strong economic power and fan power that recorded a birthday raising of 1.2 billion won, the highest amount of K-pop idols. Chinese fans are conducting large-scale birthday celebration projects and donations in countries around the world that match the status of global star V.