[미디어SR 권혁주 기자] The elegant brothers who run the People of Delivery (Baemin) revealed that they published a booklet called’Baemin Trend 2021′, which analyzes the trends of orders for daily delivery.
‘Bearing Trend 2021’ contains a variety of information, from consumer tastes to order trends analyzed based on the order history of ships for the past year. It includes seasonal popular menus, order concentration periods, popular options and side menus, and changes in consumption culture for the environment.
Elegant Brothers CEO Bum-Joon Kim conveyed his heart through a handwritten letter enclosed in the booklet, “We will continue to strive to be the most helpful service to our bosses with sincerity. I hope this Baemin Trend will also be of little help.”
Order an average of 5 times a month, find 35 stores a year
According to’Baemin Trend 2021,’ it was found that over the past year, baemin users ordered an average of more than 5 times a month and used an average of 35 stores a year. The payment method has also changed, and 95.2% of users made a’direct payment’ in the app. It is an analysis that through immediate payment, users can reduce unnecessary face-to-face meetings and the boss saves time.
The share of packaging orders also increased significantly. Among all baemin customers, only 3.5% of baemin customers ordered packaging in January last year, but increased to 12.6% in September. In addition, the ratio of orders for office spaces and residential areas increased last year. They usually cut down on eating out and work out meals in the office and at home.
Proliferation of gig economy, popularity of Baemin connector working as much as you want
‘Baemin Connect’ is a part-time delivery job where anyone can work as much as they want. ‘Baemin Connectors’ who want part-time delivery can be delivered by walking or using a bicycle without their own vehicle. According to the data, the size of the’Baemin Connector’ has increased significantly from 10,000 in 2019 to 50,000 in 2020.
Currently, Baemin is obligated to purchase 100% industrial accident insurance for both the full-time deliveryman Baemin Rider and the part-time deliveryman Baemin Connector. In addition, for Baemin Connectors, the first time-based insurance for motorcycles, bicycles, and electric kickboards was prepared for the first time in Korea.
‘I will not receive disposable items’… Increased consumption for the environment
From April 22, 2019 to November 20 of last year, the cumulative number of orders that selected the’I will not receive disposable items’ option in the baemin app exceeded 120 million. In terms of economic costs, it is the same effect as saving 15.3 billion won in disposable items and 3.2 billion won in waste disposal costs.
The bosses also responded quickly to the consumption of value. When looking at the container purchase data of Bae Min Sang’s Association, it was found that one out of four people buy eco-friendly products. It was confirmed that Bae Min is also developing eco-friendly product containers to spread the use of eco-friendly containers.
An official from the People’s Family of Delivery told Media SR, “The contents of the booklet can be used for store operation strategies.”