Baek Jong-won, who launched the’K-Ham Project’, collaborates with BTS to promote Baek-Ham

Baek Jong-won, after helping farmers
Collaboration, released on’Run BTS’ on the 19th

Baek Jong-won, who launched the'K-Ham Project', collaborates with BTS to promote Baek-Ham
Photo = SBS entertainment’Piazza of Goodness’ broadcast screen capture.

[아시아경제 김봉주 기자] The group BTS met with Baek Jong-won, a culinary researcher and businessman, to help farmers with money.

On the 28th, SBS entertainment’Plaza of Taste’ Baek Jong-won started to save his hind legsK-Ham (Baekham) Project’.

On this day’s broadcast, the appearance of Baek Jong-won going from production to sales of’K-Ham’ was depicted.

Baek Jong-won decided to make hind leg ham, modeling the case of a foreign country with a high consumption of hind leg meat, and released a sample after research.

Baek Jong-won showed a tense appearance, saying, “For reference, I had a lot of trouble.” Subsequently, the cast members tasted the K-ham sample and praised it for being sue and not feeling foreign.

Baek Jong-won said, “A strong taste that hits the taste of Koreans. When it’s finished, you have to name it. It fits well with rice, and it’s good for ramen, stew, and salty food.” He also expressed his ambition that he is considering exports abroad.

First, Baek Jong-won succeeded in selling to BGF Retail CEO Lee Kun-joon, Chairman Lee Seong-hee, Chairman of the National Agricultural Cooperative Federation, and vice-chairman Jeong Yong-jin to establish a’K-Ham’ market.

Then, Baek Jong-won made a phone call to BTS. Bulletproof Boy Scouts met Baek Jong-won four years ago as the’three kings’, and they have continued their relationship until now.

Baek Jong-won suggested, “I’m going to ask for it. This time, I make ham with a part that I don’t eat well in order to help farmers in the plaza of Tamanam. If you show the scene where BTS eats delicious ham, it will help a lot in publicity.”

He explained the advantages of K-ham, saying, “It was made with one pig hind leg. It’s delicious even if stew is boiled, and it’s good to eat grilled.”

Baek Jong-won, who launched the'K-Ham Project', collaborates with BTS to promote Baek-Ham
Photo =’Run BTS’ broadcast screen capture.

Then, BTS suggested to Baek Jong-won to appear in’Run BTS’.

Jimin, a member of BTS, said, “Can I eat the dishes that the teacher provides?” Baek Jong-won replied, “If you do, I will cook once. I’m watching’Run Bangtan’ a lot.”

After the actual call, Baek Jong-won actively promoted by appearing in BTS’ own content’Run Bangtan’ and holding a cooking battle with K-ham’Baek Ham’.

On the 19th, a video related to this was released as a’K-Ham special feature’ in BTS’ own entertainment’Run BTS’.

On this day, the BTS members were divided into RM-J-Hope-Jungkook team and Jimin-Jin-V team and held a cooking battle.

Baek Jong-won introduced that “general ham uses hind legs or whole ham, but this ham is made from ground meat.”

In the video, BTS actively promoted the Handon farmhouse, and Baek Jong-won smiled with a happy smile.

Reporter Kim Bong-ju [email protected]

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