Apple Car Rendered Image/Photo = US CNBC capture
Amid the news that the Hyundai Motor Group and Apple’s automobile cooperation contract was on the verge of closing, and the market was confused, Apple’s self-driving electric vehicle’Appra (tentative name)’ had a significant impact on Tesla’s electric car. An analysis that would give it came out.
On the 7th (local time), CNBC cited multiple sources, and Apple is trying to make an Apple car.(101,500 +3.47%)It is negotiating with the company, which he believes will put considerable pressure on the Tesla of Elon Musk, the world leader in electric vehicles.
“There is no question that Apple’s entry into the automotive industry will put pressure on the rest of the automotive industry,” said Michael Ramsey, vice president of Apple’s automotive and smart mobility division. “Apple’s ecosystem can be integrated into cars.” did.
Experts are agreeing that Apple’s entry into the automotive industry will intensify competition in the electric vehicle market in the future.
CNBC said, “Every time Apple enters a new field, such as phone and watch, music and streaming, it has been encouraging existing companies to build consumer-oriented interfaces.” It will trigger,” he said.
Apple has already developed Apple CarPlay, a software that mirrors most of the iPhone’s display onto the vehicle’s infotainment screen, and has already installed it on millions of vehicles through partnerships with automakers.
However, opinions are divided on whether Apple is working with someone. On the 5th, Bloomberg News reported that Apple(249,500 +0.40%)It is reported that discussions with Kia have recently been stopped. When the news of Apple’s EV-related discussions was announced through Hyundai Motor Company and Kia, which had negotiated under water, Apple, which had kept secret information about development projects and suppliers for years, must have been angry.
On the other hand, the US CNBC said that negotiations to manufacture an Apple-branded self-driving electric vehicle at the Kia assembly plant in Georgia were nearing the final stage. He said he was in contact with potential partners regarding the plan to assemble the Apple Car.
Apple expert Guo Ming-chi, an analyst at Taiwan TF International Securities), also delivered specific news that Apple’s first electric car will be mounted on the electric vehicle platform’E-GMP’ developed by Hyundai Motor Group, and the launch date will be in 2024. According to current observations, Apple is leading the development of the new electric vehicle Hyundai Mobis(352,500 -1.54%) It is expected that the technology will be used and the assembly will be handled by Kia’s US production facility.
Hyundai Motor Company and Kia, including Apple, are sticking to the position that “it has not been decided”.
Meanwhile, Japan’s Nihon Geizai Newspaper reported on the 5th that “Apple is in negotiations with at least six companies, including Japanese automakers,” and “it may not be decided as a Korean company.” Bloomberg also said negotiations with Tesla, GM, Ford, and Honda are in rapid progress in addition to Hyundai and Kia.
Seongsu Bae, reporter Hankyung.com [email protected]