Apple Car Rendered Image/Photo = US CNBC capture
On the 8th, Hyundai Motor Company and Kia revealed that they are not conducting cooperation with Apple to develop autonomous vehicles, and while interest in the background was drawing attention, Reuters pointed out the internal backlash of Hyundai Motors as a factor in stopping cooperation between the two sides.
Reuters reported on the day, citing the remarks of a number of Hyundai Motor Company officials who requested anonymity, “there was a big backlash for fear of becoming a consignment manufacturer of Apple cars inside Hyundai Motor Company.”
He added, “Apple and Hyundai Motor Company have discussed cooperation since 2018, but Hyundai Motor Company has not made progress as it is reluctant to cooperate with external companies.”
On the morning of that day, Hyundai and Kia Motors individually announced that “there is not in progress with Apple to discuss the development of autonomous vehicles.” It’s been about a month since a media outlet reported that Apple suggested cooperation with Hyundai Motor Company to develop the next-generation electric car’Apple Car’ earlier last month.
At the time, Hyundai Motor Company and Kia responded that “it has not been decided in the initial stage,” and that it is not a definitive issue yet. Even afterwards, not only Apple, but also Hyundai Motors and Kia had no other stance on the idea of cooperation with Apple cars, and speculation began to emerge. However, through this disclosure, the controversy over the rumored Apple car cooperation theory has been temporarily ended.
“It seems clear that Hyundai Motor Group wasn’t very satisfied with the deal with Apple,” said Kevin Yu, an analyst at Ebest Investment & Securities, in an interview with Reuters. Analyzed.
Shin Hyun-ah, reporter at Hankyung.com [email protected]
Article reports and press releases [email protected]
Ⓒ Hankyung.com prohibits unauthorized reproduction and redistribution