Ants “If you reverse Nohongcheol, honey”… Stock entertainment that touched the terrestrial wave

Noh Hong-cheol and Din Dean of’Ant is Toon Today’. Buzzwords such as’Din’ (Danta) were born. [사진 카카오TV]

‘It’s dull”Erythema honey’
It is a new word that has recently appeared in the internet stock community. Kakao TV’s entertainment “Ant is still today”, “(like Dindin) aims for easy profits with a single hit, then deals with assets” and “If you do the opposite of Noh Hong-cheol, it’s honey”. The words are used like a buzzword. Looking at how they actually invest with the contributions deposited in the account of a securities company, Din Dean aims for an ultra-short-term trading that can not withstand an hour rather than a day, and Hong-cheol Noh, who has 14 years of investment experience, falls for each item he buys and the stocks he sells rise. Rather, Lovelyz Americas, which has no stock experience, has the highest returns.

Earlier this year, the KOSPI index exceeded the 3,000 line for the first time in history, and’Ant is also today’, which started in September last year, also climbed. With the support of’Jurin’ (stock + children) who jumped into the stock market, it has established itself as a representative entertainment of Kakao TV. Every Wednesday at 7 am, as the number of fans who shoot in-between increases in line with the release time of a new episode, the average number of views each time reaches 2 million. The’Intensive Exploration of the Present & Future of Automobiles’, which was released on the 17th, exceeded 3.5 million times in six days. There are also many people who belatedly drive through Netflix.

Yoo Jae-seok attended a meeting of office workers in the With You project of’What Do You Do When You Play?’ [사진 MBC]

As interest in the stocks of men and women of all ages increased, terrestrial broadcasters also began to show interest. It is the field most closely related to the social image that Corona 19 has changed since last year, and is also the topic that is currently emerging as the most hot topic. SBS’Running Man’ held a special feature of the mock stock investment contest last month, and Yoo Jae-seok, who is working on the With You project at MBC’s’What do you do when you play?’, attended a meeting of office workers Jurin. While embarrassed by the question of “how much is the seed,” he revealed investment principles such as “return is higher than bank interest” and “unknown companies do not invest”. If stocks were considered exclusively for men in the 40s and 50s, the target has now been expanded to 2030, so it will not be awkward to combine with any entertainment program.

Thanks to this atmosphere, MBC organized a stock variety talk show’Ant’s Dream’ as a two-part pilot this month. I explained the basic knowledge one by one, advocating the Juterdi Club of stars who dream of sticking to stocks. The format consisting of economic experts and celebrity panels was similar to’Ant is still today’, but the audience rating was only 2%. This is because buying and selling real stocks with my money is different from the reality that both profits and losses are’my money’. If the real estate entertainment show’Money Earn Lae’, which was introduced as a pilot in September last year, was too explicit, this time it was only a cover of watermelon.

A stock variety talk show’Ant’s Dream’, presented as a two-part pilot entertainment. [사진 MBC]

Popular culture critic Chung Deok-hyun said, “In terrestrial groups, it is difficult to get out of the speculative controversy as soon as stocks appear on the front or when talking about a specific stock. On the other hand, in alternative media free from broadcasting regulations such as Kakao TV, more diverse attempts can be made.” In the same way, even if Kim Dong-hwan, director of the Institute for Alternative Finance and Economy or YouTuber Shuka, appears as a mentor, the breadth of the story is bound to be different. If’Ant’s Dream’ is a theory that explains the background of “the first stock craze in Korean history because real estate prices are too high and bank interest is too low,” “An ant is a perfect practice today, too.” “Divide your stock account into three. There are more practical tips such as “Distribute not only the stock but also the timing”. Din Dean and Kim Jong-min, who bought mainly the stocks that were filmed in the early days of the broadcast, are taking different approaches, such as searching for brand-related items that have the highest satisfaction in actual online shopping and diversifying their portfolios.

‘The ants are also revealing the actual purchase items and profit rate in’Today’. [사진 카카오TV]

‘Ant is Toon Today’ is a program released by PD Park Jin-kyung, who succeeded in grafting single-person broadcasts to terrestrial broadcasts through MBC’s’My Little Television’ in 2015, after transferring to Kakao TV. CP Park Jin-kyung said, “I think you can read the trend of those days by looking at the theme of popular entertainment programs in each era. In the summer of last year, when planning the program, investors were by far the hottest topic. “I also started an ETF fund for the first time after not paying attention to investing in my life.” “We thought that not only investors, but those who are interested in how the current era is changing, will be able to enjoy it enough.” “For people these days, life is a stock, so if the number of chapters increases in the future, it is essential consumer goods, economic defense, etc. We plan to cover a wide range of stock sectors.”

Reporter Min Kyung-won [email protected]