Develop collaboration products with world-class fashion brands and the theme of’protection’
Launched in limited quantities at AMOREPACIFIC direct management malls from February 1st
[위클리서울=우정호 기자] AMOREPACIFIC announced on the 25th that it will introduce a limited edition product,’PROTECTION BOX’ in collaboration with the world’s leading fashion brand’Off-White c/o Virgil Abloh™’.
This is the first time off-white, a fashion brand attracting worldwide attention, has launched a product in collaboration with a Korean company.
The’PROTECTION BOX’, produced in collaboration with the two companies, is composed of Amorepacific’s beauty items (seat mask, tone up cushion, lip balm) and off-white fashion items (fashion mask, mask strap, protection container).
This collaboration contains the value of’Protection’, which has become more important recently. The sheet mask developed with AMOREPACIFIC’s know-how soothes irritated skin through its effective ingredients. Lip balm provides moisture to dry lips, and tone-up cushion protects the skin from harmful environments such as ultraviolet rays.
‘PROTECTION BOX’ produced in limited quantities will be sold by draw method at 10:00 am on February 1st at AMOREPACIFIC’s official online shopping mall (AP Mall). From the 8th, through Naver Shopping,
From the 10th, Amore Store (Yongsan-gu, Seoul), Amore Seongsu (Seongdong-gu, Seoul), and Amore Store Gwanggyo (Youngtong-gu, Suwon-si, Gyeonggi-do) will be shown. Additional releases are expected in China and Japan in March. Through the collaboration event held at the retailer, you can also meet’PLAY KIT’, a new interpretation of Korean traditional yut-nori by off-white.
Amorepacific President Se-Hong Ahn said, “We are pleased to collaborate with off-white, the most popular fashion brand in the world, on a meaningful topic. We will continue to create a more beautiful and healthy world based on customer-oriented values.” I will do my best for it.”
Meanwhile, Off-White is a brand founded in 2013 based in Milan, Italy. Off-white, which pioneered a new fashion genre, is evaluated as being ranked as a luxury product, and is selected as the world’s most popular brand every year through fashion platforms and media.
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