Amore collaborates with Korea’s first’off-white’… Limited edition product launch

AMOREPACIFIC is releasing world-class fashion brand’Off-White c/o Virgil Abloh™’ and Korea’s first limited edition collaboration product’PROTECTION BOX’.

According to AMOREPACIFIC on the 25th, the protection box consists of AMOREPACIFIC’s beauty items (sheet mask, tone-up cushion, lip balm) and off-white fashion items (fashion mask, mask strap, and protection container).

It contains the value of’Protection’, which has become more important recently. The sheet mask developed with AMOREPACIFIC’s know-how soothes irritated skin through its effective ingredients. Lip balm provides moisture to dry lips, and tone-up cushion protects the skin from harmful environments such as ultraviolet rays.

Off-White is a brand founded in Milan, Italy in 2013. Off-white, which pioneered a new fashion genre, is evaluated as being ranked as a luxury product, and is selected as the world’s most popular brand every year through fashion platforms and media.

Protection boxes made in limited quantities will be sold in a draw method at AMOREPACIFIC’s official online shopping mall (AP Mall) at 10:00 am on the 1st of next month.

From the 8th, it will be launched through Naver Shopping, and from the 10th, Amore Store (Yongsan-gu, Seoul), Amore Seongsu (Seongdong-gu, Seoul), and Amore Store Gwanggyo (Youngtong-gu, Suwon-si, Gyeonggi-do).

Additional releases are expected in China and Japan in March. Through a collaboration event held at the retailer, you can also meet’PLAY KIT’, a new interpretation of Korean traditional yut-nori by off-white.

Amorepacific President Se-Hong Ahn said, “We are pleased to collaborate with Off-White, the most popular fashion brand in the world, on a meaningful topic.” “Amorepacific will continue to create a more beautiful and healthy world based on customer-oriented values. I will do my best for it.”