[미디어SR 길나영 기자] Amorepacific and LG Household & Health Care, the two major mountains in the domestic beauty industry, expressed their “thorough customer-centered” management policy and willingness to overcome the crisis arising from the spread of Corona 19 in the 2021 new year.
First, Amorepacific Group declared its will to overcome the crisis by setting its management policy in 2021 as’Winning Together’.
On the morning of the 4th, Amorepacific Group Chairman Seo Gyeong-bae held a New Year’s opening ceremony for the new year (辛丑年). This year’s opening ceremony was broadcast live non-face-to-face.
Through the New Year’s video message, Chairman Seo emphasized, “It is a time when it is desperately necessary to change the perception of changes in customers and distribution. We need to go back to a thorough customer-centered spirit and accurately understand and reflect changes in customers.”
This year, AMOREPACIFIC Group plans to implement three strategies: ▲Strong brand ▲Digital transformation ▲Innovation in business constitution under the management policy of’Winning Together’.
Chairman Seo Kyung-bae said, “We must remember that seeing before anyone, starting first, and succeeding first is a way to preoccupy the hearts of customers and move forward in any environment.”
First of all, we will focus on fostering’Engine Products’ that reflect the unique values of each brand and the spirit of the times. Through this, we plan to complete a strong brand that no one can surpass.
In addition, the company plans to accelerate the work of’Digital Transformation’. With content optimized for each platform, we plan to preempt the competitive advantage in the digital age by thoroughly reviewing the way we work as well as communicating with customers in a timely manner.
It is also promoting business structure improvement for profitable growth. It plans to improve the profit structure by reducing unnecessary costs and invisible inefficiencies, and to implement a new success model by innovating the constitution of offline stores.
In addition, Chairman Seo said, “If you prepare in advance for the post-pandemic era, you can make today’s situation a stepping stone for success.” “All executives and employees are generously provided with opportunities to be nurtured as talents of this era, We will feel the achievement and pave the way for growth.”
In addition, he also revealed his willingness to “start a challenge to build a higher-level corporate ecosystem where our development naturally leads to the glory of customers, stakeholders, and society.”
Amorepacific official told Media SR, “In 2021, Amorepacific Group is going to create a year of’Winning Together’ in which we will pioneer a new future and succeed together with the advanced challenge of’Asian Beauty Creator’ and the active courage of’Team Amore’ “I emphasized.
“Last year, the global economy suffered from the spread of Corona 19 and high-intensity blockade, resulting in severe economic activity contraction and economic downturn,” said Cha Seok-yong, vice chairman of LG H&H. It was well-known in China and the United States, and we have achieved growth by swiftly responding to new demands for household goods and beverages and focusing on digital capabilities.
Vice Chairman Cha said, “Experts predict that the global economy in 2021 will be The Long and Winding Road, and uncertainty in the economic outlook and consumer sentiment will worsen.” He emphasized, “It is an uncertain environment that changes every moment, but let’s prepare carefully for the future and challenge boldly.”
An official from LG H&H explained to the Media SR, “As key promotion items in 2021, we presented ▲ expanding global business ▲ strengthening basic foundations ▲ preemptive responses to changes in customers and markets.”
Vice Chairman Cha said, “The bigger the appearance of the company, the more solid the basics have to be strengthened.” In order to improve and reinforce the response to customer pay points, we need to expand the management range to the customer contact points of retailers, and expand and apply global management processes.”
Vice Chairman Cha emphasized that we need to secure our own competence and competitiveness to accurately detect the evolving customers and respond to changes in the market proactively.
Vice Chairman Cha ordered, “We must strengthen the execution power of live commerce familiar to the MZ generation and develop digital marketing capabilities, while steadily preparing for digitalization, maximizing customer value and enhancing work methods.”
He also emphasized repeatedly that “when the crisis comes, the speed of change must be fast,” and explained that the comfortable thought that yesterday’s correct answer and yesterday’s perspective will remain valid until today in such a rapidly changing environment is the starting point of decline. .
Vice-Chairman Cha said, “I hope that people who can overcome the crisis even with rapid change, who are seeking change by escaping from the familiar, will become a dynamic company that overcomes those who try to keep stereotypes.”