Allison Partners Korea, a global PR agency, announced on the 8th that it will merge with Hyper-A, a big data-based communication company. The two companies plan to expand their targeting in the integrated marketing market based on data analysis through the merger.
Allison Partners Korea has been providing robotic process automation (RPA)-based monitoring and insights, strategy consulting, and marketing automation services through its AI marketing research center established in 2019. Hyper-Am has accumulated know-how in data analysis, branding, and integrated marketing (IMC). It is explained that the merger of the two companies enhances strategic consulting capabilities and expands data analysis and operation methodologies to enable more specialized marketing services.
In particular, through this merger, the AI Marketing Research Institute will be able to expand the scope of news monitoring services to all social media and online analytics. The scope of services will be expanded to include marketing strategy establishment consulting, branding, IMC consulting, and execution.
An official from the AI Marketing Research Center said, “The research center has a large number of experts in the fields of data analysis tools, Salesforce Marketing Cloud, and Salesforce Pardot.” “People, markets, and companies can analyze data and establish strategies based on digital, We plan to focus on providing scalable marketing solutions that can be serviced one-stop to execution.
In particular, companies that want to shift from traditional marketing centered on exhibitions and advertisements to digital marketing due to the spread of the novel coronavirus infection (Corona 19) are targeting them. Provides execution services, etc.
Min-ah Jung, head of AI Marketing Research Institute of Allison Partners Korea, said, “Through the merger of the two companies, we are able to strengthen the data analysis area and improve our brand strategy consulting capabilities.” We will establish ourselves as the best digital partner in the world.”
In the future, Hak-gyun Kim, CEO of the AI Marketing Research Institute, said, “In the era of digital transformation, it is more important than ever to enhance the competitiveness and value of a company.” We will continue to sell out together.”
Online JoongAng Ilbo