Mercedes’ large luxury electric car’EQS’ to be released at the end of this year
Equipped with the largest’MBUX hyperscreen’ among existing vehicle displays
17.7·12.3 inch P-OLED, 12.3 inch LCD configuration… Supplied by LG
Benz’MBUX Hyperscreen’/Photo Credit=Mercedes Benz
LG Display(19,200 -4.00%)Is supplying plastic organic light-emitting diode (P-OLED) panels to the large luxury electric vehicle’EQS’, which will be released at the end of this year, following Mercedes-Benz’s high-end sedan’S-Class’. This panel will be mounted on Benz’s electric vehicle infotainment system’MBUX Hyperscreen’.
According to the industry on the 11th, LG Display produced a 17.7·12.3 type plastic organic light-emitting diode (P-OLED) panel and a 12.3 type liquid crystal display (LCD) panel mounted on the MBUX hyperscreen at the Gumi plant and recently supplied it to Benz.
The MBUX hyperscreen, which spans the entire area from the driver’s seat to the passenger seat, looks like a single large screen, but in reality, three displays are arranged in a curved tempered glass that crosses the entire dashboard. The total size is 141cm, the largest among the existing vehicle touch screen displays.
The central main display (17.7-type P-OLED) displays maps, navigation, and indoor temperature control system, and the passenger seat display (12.3-type P-OLED) plays music, TV, vehicle information, and assists driving through control devices. Etc. can be used. When the seats are empty, they show digital art. The driver’s seat display (12.3-inch LCD) shows a digital instrument cluster. Ventilation holes are installed at both ends, so the analog sensitivity is also worse.
Benz’MBUX Hyperscreen’/Photo Credit=Mercedes Benz
According to Mercedes, the’active OLED pixels’ mounted on the main and passenger P-OLED displays have vivid colors and high contrast values regardless of lighting, and all graphics are composed of new blue and orange colors. Mercedes-Benz explained that the infotainment system was “reinterpreted with a traditional cockpit display consisting of two circular instrument clusters and implemented in the form of a glass lens and digital lightsaber.”
Various user-customized technologies are also installed on the MBUX hyperscreen. Through the’MBUX system’ equipped with artificial intelligence (AI) that allows self-learning, it is personalized to the user and provides various infotainment as well as convenience items customized to the user.
In addition, it continuously optimizes by detecting changes in surrounding situations and user behavior, and exposes the contents and related services collected from the system to the highest level menu. It also automatically recommends more than 20 functions, such as a user’s program, birthday reminder, and to-do list.
It is also possible to register up to 7 profiles through the passenger seat display and use individual content for passengers. In addition to this, various functions are supported, such as automatically stopping playback when the driver views media content on the passenger seat display while driving. An 8-core central processing unit (CPU) and 24 gigabytes (GB) of memory were also built-in, but the specific role was not disclosed.
Benz’MBUX Hyperscreen’/Photo Credit=Mercedes Benz
P-OLED is a business field that LG Display has recently concentrated and fostered.
Plastic-based P-OLEDs with excellent flexibility, such as bending or bending, can implement various form factors (specific device types) including curved shapes, and can express perfect’black’ with self-luminous materials. The superior image quality of 4K, fast response speed, and light weight are also advantages. Because it is made of plastic, it has higher safety compared to other panels such as glass even in an accident. This is why the adoption rate of P-OLED in the infotainment system of premium vehicles is increasing.
Benz has recently revealed its confidence in the product by directly unveiling EQS’s MBUX hyperscreen, which has been released for more than half a year. Although the amount LG Display supplies to Benz has not been confirmed, it is evaluated that the technology of LG Display’s auto division has been recognized in the industry. Earlier, LG Display supplied P-OLED panels to Mercedes’ 7th generation S-Class, which was released in September.
Some observers say that LG Display succeeds in supplying panels to Benz again, and that the P-OLED supplier will be diversified into leading premium automakers such as BMW. According to market researcher IHS Markit, the automotive OLED market is expected to increase by more than 60% on an annual average from 240,000 units last year to 4.4 million units in 2025.
Seongsu Bae, reporter Hankyung.com [email protected]