After cleaning the house, billions of dollars of income… ‘Cleaning Boom’ on YouTube and TikTok

In front of the sink with dirty dishes. A woman starts washing the dishes. Wipe off food debris with a foamed scrubber, then rinse thoroughly with water. Then, wipe it with a dry towel and stack it in the cupboard.

This is a scene from a video recently uploaded on the popular YouTube channel’This Crazy Life’. Someone would like to see it, but the average number of views for a 40-50 minute video of the kitchen, living room, and bathroom cleaning process exceeds 1 million.

Jessica Tulle’s YouTube subscribers reached 500,000, which is said to have overcome the depression that came after divorce by cleaning. “Cleaning is my professional job,” he said, who earns billions of dollars in income.

Due to the prolonged period of the novel coronavirus (Corona 19), there is an unusual cleaning boom in the United States. According to the New York Times (NYT) on the 3rd (local time), video related to cleaning, titled’Clean With Me,’ is pouring out recently, focusing on video sharing platforms such as YouTube and TikTok. Compared to before Corona 19, only videos uploaded to YouTube It has more than doubled. Also, the number of views on TikTok reached 7.6 billion times.

People were enthusiastic about how the messy space became clean without even taking a step. And gradually began to follow the process.

One of them is Becky Moss, a housewife in her twenties who lives in Oxford, Michigan. Moss became a popular YouTuber after uploading a video of dust accumulated in every corner of the house in May of last year. People were amazed by the amount of dust accumulated all over the house, and felt delight in the scene being removed cleanly. My husband, who asked “Why are you taking a disgusting scene,” often appears in videos.

As the popularity of cleaning videos increases, various professional technologies are being introduced one after another. They are the so-called’deep clean’, people who want to find and wipe even the invisible dust.

They focus on removing mold and old dirt that are not visible in washing machines and dishwashers. They also introduce their own methods, such as making a natural detergent using baking soda and lemon juice, and removing it from cracks using a toothpick. The process is filmed and shared, and the response is so hot that the number of views reached 3.9 million.

A cleaning supplies company that uses TikTok for marketing said, “After uploading a video of cleaning using products, sales surged.” “Videos that tell you detailed cleaning know-how, such as how to remove a bunch of hair from the drain, are especially popular.”Said.

Why did people suddenly become interested in cleaning? First of all, the length of time to stay at home for work from home and non-face-to-face classes is one of the first. It is analyzed that the social atmosphere in which the hygiene concept is emphasized due to the infectious disease outbreak also played a part.

Psychological experts estimate that it may also be related to the collective anxiety sentiment brought about by the Corona 19 crisis.

Psychologist Elysia Clarke said, “One of the ways to manage anxiety is to find things that you can control.” “Cleaning is the easiest way to control your surroundings in situations where you can’t do what you want, like a panther.”Said.

Mickel Creed, a woman in her 30s who tried to follow the actual cleaning video of Moss, said, “I was soaked in an unexplainable sense of happiness.”

Reporter Lee Min-jung [email protected]