Advertisers also’stop loss’ Lee Jae-young and Da-young Lee, will they pay penalty?

(Incheon = News 1) Reporter Hwang Ki-seon = Heungkuk Life Insurance and Heungkuk Life Insurance Lee Jae-young and Lee Da-young, who were selected as All-Stars before the match between GS Caltex and Heungkuk Life Insurance in the professional volleyball ‘2020-21 Season Dodram V League’ held at Incheon Gyeyang Gymnasium on the afternoon of the 26th, holding trophies Posing. 2021.1.26/News 1

Amid the controversy over the discord within the team of sisters Lee Jae-young and Da-young Da-young, twin players of the women’s professional volleyball team, Heungkuk Life Insurance, and the past school violence, interests are focused on whether the advertiser in which they appear will demand compensation for damages. In general, advertising contracts often contain a’classification clause’ that charges a penalty of about 200 to 300% of the advertising cost if the model causes social controversy and adversely affects the image of the advertising company.

According to the advertising industry on the 12th, the Kia Motors advertisement in which the two appeared, disappeared. Kia Motors converted the ad from its official YouTube channel to private.

Earlier, they were selected as Kia Motors models in August of last year and appeared in the’Stinger Meister’ CF. It’s a 30-second advertisement from the two’s childhood photos to the post-training.

As the two admitted to school violence in the past, it is of interest to know what responsibility the advertisers will demand from them. In the industry, it is customary to stipulate in the contract that two to three times the advertising fee paid by the advertiser is paid as a penalty.

Kia Motors has not disclosed a separate position other than posting an advertisement.

On the other hand, it is not difficult to find a case of a stop loss from an advertiser for violating the obligation to maintain dignity.

In close proximity, a number of advertisements, including Lotteria’s’Military Burger’, disappeared by Captain Lee Geun, who caused controversy over debt and sexual harassment. Kim Saeng-min, who left the broadcasting industry due to controversy about sexual harassment, was also a case of’stop loss’ from an advertiser.

There have also been cases of going to court.

Girl group T-ara was selected as Shattren’s outdoor brand model in 2012, and in July of the same year, the members were greeted by public opinion due to the’bullying controversy’. After that, after a legal dispute over the penalty fee, he was ruled to pay a penalty of 400 million won, which is twice the model fee.