【Youth Daily】 LG Electronics held a press conference in time for the opening of the world’s largest home appliance and IT exhibition’CES 2021′ and presented various new normal lifestyles.
LG Electronics said,’A precious daily life continues. Enjoy a comfortable home life with LG’ as the theme of this conference.
Bong-Seok Kwon, CEO of LG Electronics, who appeared as a video narrator, said, “We will provide convenience and fun, as well as a way to keep valuable everyday life safe so that customers can enjoy a better life to the fullest in an era that is rapidly changing in unexpected ways.” LG Electronics will not stop the journey of innovation.”
When President Kwon pressed the start button, the slogan’Life is ON’ appeared, and the event began in earnest.
7 experts in each field, including Kim Jin-hong, head of Global Marketing Center (Executive Vice President), Peggy Ang, Marketing Manager, and Samuel Jang, Vice President of North American Innovation Center, said, “LG Electronics’ differentiated innovative products and services started with inspiration from customers.” It suggested a lifestyle that fits the normal era.
They also recently redefined the meaning of’home’ in a rapidly changing daily life such as working, learning, enjoying, and shopping at home, and introduced various values such as relief, convenience, and fun that customers experience at home.
◆ First release of’LG Rollable’, LG ThinQ app leaps forward as an intelligent rifle style platform
LG Electronics’ first rollable phone,’LG Rollable’, which many people expected, appeared at the conference.
At the event, the rollable phone’LG Rollable’ was unfolded and rolled in twice. This is the first time that LG Rollable, which increases and decreases the screen size, has been shown in a video. ‘More to Explore’ at the conclusion of the conference implied that this product was related to the’Explorer Project’.
LG Electronics introduced not only premium home appliances with enhanced health and hygiene functions and design, but also an all-red TV new product’All-Red Evo (G1)’ with an upgraded OLED device performance. The OLED EVO elaborately embodies the wavelength of light to show clearer and brighter image quality than the existing OLED.
The intelligent lifestyle platform’LG ThinQ App’ has been further upgraded to show new customer values.
Based on open innovation, LG Electronics has expanded the platform ecosystem of LG ThinQ App in cooperation with various partners. This app goes beyond just controlling home appliances, it makes daily life easier for customers.
On this day, LG Electronics announced that it will cooperate with global food companies Nestle and Kraft Heinz so that customers can purchase food using the LG ThinQ app. It also introduced the’Scan-to-Cook (Korean artificial intelligence cook)’ function that finds the best recipe by photographing the barcode of food ordered with a smartphone.
In addition, LG Electronics partnered with a US home service company Home Advisor to introduce a service that requests the installation of home appliances in a different space from the LG ThinQ app.
LG ThinQ App is constantly evolving, introducing new services based on customer value, such as adding a proactive service that manages home appliances in an optimal condition last year. Proactive service analyzes the operation status of the product based on artificial intelligence technology and detects and informs the expected failure in advance.
◆ Virtual human’Raea’ implemented using AI technology appears as a speaker
At this event, a virtual human’Kim Rae-ah’ designed by LG Electronics appeared in surprise.
Raeah is a virtual human implemented using artificial intelligence (AI) technology, and until recently, he has learned 3D images through deep learning technology, and appeared as a speaker at this event, showing a three-dimensional and lively appearance.
Raea introduced the’LG Chloe Sterilization Bot’ that performs quarantine for the hygiene of certain spaces such as hotels. It also introduced the 2021 LG Gram, which has several strengths such as portability, design, performance, and large-capacity battery, and’LG Ultrafine All-Red Pro’, a professional monitor with OLED panel applied.
Kim Jin-hong, head of LG Electronics’ Global Marketing Center (Executive Vice President), said, “With LG Electronics’ innovative new products and services, while our lives are rapidly changing in unexpected ways, we will make our customers safer, more convenient and more enjoyable in their precious daily lives.” .
【Youth Daily = Reporter Park Joon-young】