Nexon will present Line Friends and Black Pink Jisoo game items at the mobile racing game Kart Rider Rush Plus (hereinafter referred to as Carruffle) on March 19th. Carruffle characters and items designed by Black Pink Jisoo and added with Line Friends’ creative capabilities will appear.
In addition, Jisoo will serialize the program Carruffle Queen, which contains several episodes from the process of planning game items to solving the carruffle quiz, through the LINE Friends YouTube channel. In the teaser video released on the 25th, you can see Jisoo attending the idea meeting and sketching designs.
Nexon will hold a pre-event until March 18 prior to the launch of the Carruffle X Index item. All users who participated in the event will receive an index collaboration profile icon, 1000 K coins, and 5000 crystals, and 5 of them will be drawn to give a limited edition index polaroid photo, iPhone 12, AirPods Pro, and batch case.
Nexon Kim Gyeong-ah, head of casual marketing, said, “The refreshing charm of Black Pink Jisoo is well matched with carruffles enjoyed by men and women of all ages.” We look forward to meeting and creating synergy.
Meanwhile, in July of last year, Nexon signed a strategic partnership with Line Friends to diversify the cartrider global IP business, and has been collaborating.