[99뉴스]Musk-hyung, Kim Bong-jin, Park Young-seon-do?!..hot insa application’Club House’ | Bloter.net

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“Are there any invitation tickets left? Please invite me too!”

The voice-based social network service (SNS)’Club House’ suddenly became famous. The app became a hot topic overseas, including Tesla CEO Elon Musk, and foreign celebrities using this app, and there is a sudden’boom’ in Korea, with political and financial figures flowing in within just a few days.

It is an interest that is difficult to find an analogy with SNS that operates with voices rather than letters. Oprah Winfrey, Drake, Ashton Kutcher, and other various figures from the United States participated and became a hot topic.In recent years, Elon Musk met with Vladimir Theveb of’Robin Hood’, a securities trading platform, in this app regarding the game stop short selling fight. Done.

Another feature of this SNS is that only those who have received an invitation from an existing clubhouse subscriber can sign up. It is different from the existing SNS method of directly signing up and adding friends. If you don’t receive the invitation, you need to put your name on the waiting list and get approval from the manager. The platform’s nature, which looks somewhat closed, rather raises the interest of’I want to enter’, and is rather attracting more attention.

Interest in clubhouses is also continuing in Korea. As subscribers to the app, the names of successful entrepreneurs such as Kim Bong-jin, Chairman of Elegant Brothers, Kim Seul-ah, CEO of Market Curly, Moon Seong-wook, Team Blind, and Lee Seung-gun, CEO of Viva Republic, can be seen. Recently, former Minister of SMEs and Ventures Park Young-sun also joined the clubhouse. The news that he signed up for an unfamiliar SNS, who participated in the Seoul Mayor’s by-election in April, became a hot topic again.

Corona 19 seems to have played a part in the reason why clubhouses are attracting attention. As external activities were greatly reduced and the chances of meeting people decreased, people engaged in online communication began to use voice-based chat. Voice, which is the middle point between text and video, is easier to communicate with the other person in real time than text, and the burden of having to show oneself is less.

The Clubhouse, which was created in March 2020, received investment from’a16z’ of Andressen Horowitz, a famous Silicon Valley investor in the United States, and the number of users increased as it was talked among startup founders and venture investors in the early stages of its launch.

It is mentioned as a charm that you can enter a room where you talk about a topic or story you want to communicate with people you don’t know. In particular, it has been lit from the beginning because it is easy to meet and communicate with celebrities. As of the end of last year, there were 6 million users worldwide. The company is currently evaluated as a’unicorn’ with an enterprise value of over 1 trillion won.

Of course, the size of Clubhouse users is not comparable to Facebook, Instagram, and Twitter. There is also a problem that the app is still available only on the iPhone and cannot be used on Android-based smartphones.

However, there is a clear distinction between voice and invitation-based, and celebrities continue to flow, so it is noteworthy how far the clubhouse fever will continue. For those who want to communicate more in the Corona 19 era, attention is focused on whether the club house will become another SNS.

[영상디자인:김진영·박진화]