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[이데일리 하지나 기자] The controversy over high pre-sale prices is growing as officetels and urban living houses, which are more expensive than apartments, appear in the pre-sale market one after another. The market pointed out that it is a trick to avoid the government’s control of pre-sale prices, as well as an analysis that is a side effect of excessive regulatory policy.
’80 million won per pyeong’ urban housing… Advanced strategy
According to the subscription home on the 16th, the pre-sale price per 3.3m2 of’OneEdition Gangnam’ in the former Gangnam Spoworld location in Yeoksam-dong, Gangnam-gu, Seoul, is about 68.77 million won. It consists of 3 buildings with 5 floors below ground and 20 floors above ground, consisting of 234 households with a dedicated area of 26-49㎡ for urban living, 25 officetel rooms with 43∼82㎡, neighborhood living facilities, and sports facilities.
While the subscription schedule for urban housing is in progress on the 18th, the reactions of the mayor are mixed. Eonju-ro and Bongeun-sa-ro, which cross Gangnam-gu, meet each other, and the location is the best in that you can use Eonju Station and Seonjeongneung Station of Subway Line 9 on foot.
However, it is an opinion that the sale price is expensive. The supply amount of urban living housing is 1,072 million to 2.2 billion won. In the case of Hanwha Dream Egreen Apartment in nearby Nonhyeon-dong, on December 5, last year, a dedicated 89 square meter was sold for 1.2 billion won (7th floor). Regarding this, a sales official said, “Luxury sports facilities such as a membership fitness center, one fitness, and golf practice range will be built, and concierge services, valet parking, and car washing are in the process of being prepared.” “We will differentiate it as a luxury small apartment in the Gangnam area.”
In the case of’The Sharp Banpo River Park’ in Banpo-dong, Seocho-gu, Seoul, which entered the former Banpo KT site, it was sold at 79.9 million won per 3.3㎡. This complex is also an urban living housing consisting of 140 households with a single size of 49㎡.
Banpo-dong’Raemian One Bailey’ (Shinbanpo 3rd, Gyeongnam reconstruction apartment), which is about to be sold, recorded the highest sales price ever, but it is much lower at 56.6 million won per 3.3㎡. An official from the developer said, “We are currently in sale only for some non-contracted households such as those who are not eligible for subscription. Explained. In the case of this complex, only those who deposited 50 million won in the subscription fee before proceeding with the general subscription visited the model house and made a preferential contract.
The paradox of government price control… High sales price controversy
Although some urban living houses have put up a high-end strategy, the government’s strong price control effect is large when pre-sale prices are set at higher prices than apartments. Currently, private housing lands are subject to the pre-sale price limit, and most places that do not apply to the pre-sale price are designated as high pre-sale price management areas, and are under price control from the Housing and Urban Guarantee Corporation (HUG). On the other hand, in the case of officetels and urban living houses, it is free to calculate the sale price.
There are even cases in which urban living houses or officetels are first sold in the same complex due to delays in consultations on apartment sales prices. In the case of’Hillstate Sewoon Central’, which is built as a reorganization project for Sewoon Shopping Center in Jung-gu, apartments (535 units) and urban living houses (487 units) are included, but only urban living houses were sold in August last year. At the time, the subscription competition rate was 13.9:1. The sale price of urban living housing was 39 million won per 3.3 square meter, but HUG suggested 27.5 million won for apartment sale.
‘Brighton Yeouido’, which will be built in Yeouido, Yeongdeungpo-gu, also sold officetels at the level of 41 million won per 3.3m2 in 2019. However, in the case of apartments, the sale period has not been confirmed yet.
Lee Eun-hyung, a senior researcher at the Korea Construction Policy Institute, said, “When urban living housing was first released, it was a one-room or 1.5-room, but recently it started to consist of an apartment flat structure, and large construction companies started to jump in.” He said, “I’ve been calling.”