This year, the world’s largest electronics and IT exhibition’CES 2021′ will be held online only for the first time in the aftermath of the coronavirus infection (Corona 19).
The latest technology and ideas that will lead the IT market are expected to be introduced at this event, which will be held from the 11th (hereinafter referred to as local time) to the 14th.
CNET, the US IT media, summarized six issues expected at CES 2021.
1. Number of participating companies, more than half less than the previous year
About 2,000 companies will participate in this year’s CES2021 event. Considering that about 4,500 companies participated last year, it was reduced by more than half.
However, since this year’s event will be held online for the first time ever, it is more likely that companies will tell new and interesting stories with a different grammar than before, Cnet said.
2. Many products that reflect the corona 19 incident are coming out
Participating companies this year are expected to showcase a variety of technologies that can cope with the increased fear of viral infection after the coronavirus outbreak, and increased telecommuting and distance learning.
In the health and smart home field, it will introduce cutting-edge masks, smart air purifiers, various hands-free devices, and UV-C lights that kill germs. In addition, computer manufacturers are offering products and services that facilitate remote work and online learning, while home entertainment companies are opening up streaming devices and services, including TVs and sound bars, to the public so that users can enjoy almost all entertainment services at home. It is expected to do.
3. Transparent OLED display
The demand for TV has increased significantly in recent years as many people stay only inside their homes due to the Corona 19 outbreak. Therefore, it is expected that TV products equipped with various technologies will be presented at this CES event.
This year, the transparent OLED screen of LG Display is highly likely to capture the attention of many people, Cnet said. This product can change the transparency by 10-40%, showing the possibility of using the screen in more various ways.
Among the products that LG will unveil at CES 2021, there are a smart bed with an OLED screen rising from the scaffolding, a smart subway window in which maps and schedules are overlapped on the glass, and a restaurant partition where you can see the menu board while watching the chef prepare food. .
4. This year’s CES central stage occupied’car
Meanwhile, automakers have introduced their cars’ digitalization and electric vehicle strategies on the stage of the CES event. This year’s CES event is expected to be a breakthrough in electric vehicles. Recently, many manufacturers such as Ford and GM are converting their most iconic brands into electric vehicle brands.
On the 12th, GM’s CEO Mary Barra (CEO) will serve as a keynote speaker and introduce GM’s strategy for converting to a pure electric vehicle, and the Chevy brand is expected to announce a new electric vehicle. American agricultural machinery company John Deere presents its robotic harvester X Series at CES2021.
The robot was awarded the CES Innovation Award, and the camera mounted on the robot allows the user to view the inside of the grain tank to monitor the condition of the harvested grain.
5. Samsung Electronics’ presence is bigger than usual
In other years, Samsung Electronics has always shown its presence by setting up a large booth at the CES venue and announcing new products such as TVs, audio, computers, and home appliances.
However, this year, Samsung Electronics is planning to show off its presence by holding the’Samsung Galaxy Unpack 2021′ online event on the 14th, the last day of the CES event, and introducing the’Galaxy S21′ series.
In the past, Samsung Electronics held an unpack event at the Mobile World Congress (MWC) event held in Barcelona, Spain and broadcast it live. However, this year, as the MWC event was postponed to June in the aftermath of Corona 19, it moved to the CES2021 event.
6. In the non-face-to-face era, the importance of 5G is highlighted
Since this year’s CES2021 event will be held online, the 5G technology to be introduced at this event will be more focused on panel discussions than on actual product demonstrations.
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Hans Vestberg, Verizon CEO, will appear as the first keynote speaker at CES2021 to present the next generation of communication technology, and on the last day, Samsung Electronics will introduce the latest 5G smartphone Galaxy S21. to be.
The 5G technology, which will be introduced at the CES 2021 event, will focus on the long-term application of 5G to solve a number of problems that emerged after the Corona 19 crisis. The discussion will include using 5G technology to bridge the digital divide and improve the experience of telemedicine, distance learning, and telework.