About 6 out of 10 YouTube users are found to recognize that “strong regulations are needed to remove YouTubers who have caused social controversy from YouTube.” On the 23rd, the Korea Press Foundation’s Media Research Center announced the results of a survey on’YouTube users’ perception of YouTubers’.
According to the survey of 1,000 YouTube users, when asked about the need to regulate YouTube channels, more than half of 57.2% of respondents said, “YouTubers who have caused social controversy or seriously violate the operating standards are completely expelled from YouTube. Stronger regulations are needed.” 19.5% said, “It is good to maintain the current regulatory level that limits profits by attaching yellow labels to content that violates YouTube operating standards.” On the other hand, 18.6% said that “provide detailed guidelines for YouTuber’s self-regulation, but do not interfere or sanction”, and 4.7% said that “You should leave it to the autonomous judgment and actions of YouTubers and users”. Stopped.
Regarding celebrities who have caused social controversy, 45.8% said that “Youtubers are not appropriate” and 27.6% said that “You should be restricted from being able to act as a YouTuber”. It was found to reach 73.4%. It seems to be the result of those who were expelled from the public sphere perceived that making money by promoting hatred or anger on YouTube was a social problem. Only 17.7% said that’it is their freedom to act as a YouTuber’ and 8.9% said’it will not matter at all’.
The items that were recognized as very important as a quality that YouTubers should possess were △verification of facts about the contents (78%) △respect for others (70.2%) △morality/ethical consciousness (69.3%). Items recognized as very serious by YouTuber-related type are: △ Spread of fake news (87%) △ Exploitation of the weak (82.7%) △ Celebrities and known incidents (74%) △ Exposed broadcasts called’friends’ (65.1%) was followed by 44.3% of the respondents of’back advertisement’. Previously, live broadcasts after the release of child rape criminal Cho Doo-soon, and spiritual conversations with Jeong In-i, who died of child abuse, are examples of’celebrities and known abuses’. In the case of’Buddy Room’, the gender difference was remarkable, with 47.3% of men saying that they were serious, while 83.8% of women said they were serious.
Concerned about’Youtubers’, the 3rd priority for the desired job for elementary school students 71.7%
70.6% of the respondents said that YouTubers were’unique jobs’, and 29.4% said’hobby or leisure activities’. 63.2% of’politicians’ were evaluated as a YouTuber, while experts such as doctors, lawyers, and scientists showed positive evaluation of 88.3%. In the case of journalists’ YouTuber jobs, 55.8% were positive and 44.2% were negative. According to a survey on the status of elementary and middle school career education released in December 2019 by the Ministry of Education and the Korea Vocational Competency Development Institute, YouTubers ranked 3rd for the desired job for elementary school students (1st place for athletes, 2nd place for teachers). About the rise of’Youtubers’, 71.7% of the respondents said they were “worried”.
The average time of the respondents using YouTube for one week was 583 minutes (9 hours and 43 minutes). Use genres (multiple responses) include daily life information contents such as travel, product reviews and vlogs (45.8%), economy/finance/jetech (43.2%), drama/entertainment (43.1%), news and current events (42.3%), Music and dance (39.9%). The average number of subscription channels (median) was 6.5, with 33.4% responding with 1-5, 21.5% with 6-10, 17.2% with 11-29, 14.1% with more than 30, and no subscription channels at all. The ratio was also 13.8%. 6.4% of the respondents opened and operated their own YouTube channel, and 39.1% of respondents who said they did not operate their own YouTube channel said they are willing to operate it in the future. 6.9% of respondents said they had experience sponsoring Super Chat.
The Media Research Center of the Media Foundation said, “Respondents selected’verification of facts about the contents’, that is, not distributing false information or fake news, as the most important quality of’Youtubers’. Types of social problems related to’YouTubers’ Among them, “spreading fake news” was considered the most serious.” This is a point where not a few users already accept YouTube as’journalism’. This survey was conducted from the 3rd to 9th based on the panel of Macromil Embrain. The sample error is ±3.0% point with a 95% confidence level.
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