Samsung Display’s laptop OLED production site (Inspection process in Dongguan, China). (Photo = Samsung Display)
Samsung Display, which is dominant in the notebook OLED market, will expand its product lineup in 2021. Samsung Display predicts that in the notebook panel market in 2021, OLED sales will increase five times from the previous year. Accordingly, the effect of Samsung Display’s dominating the market from 2019 is also expected to be maximized.
Samsung Display announced on the 3rd that it will release more than 10 types of OLED displays for laptops in 2021.
Samsung Display decided to diversify its size from 13.3 to 16 inches, such as producing a 15.6-inch OLED display model from February. Earlier, Samsung Display started mass-producing OLED for notebooks for the first time in the industry in 2019. It launched UHD in 2019 and OLED notebooks with FHD and QHD resolutions in 2020, and the market share in the industry is dominant in notebook OLED panels.
Samsung Display predicts that OLED sales for laptops will increase by more than 5 times from 2020 due to positive market conditions such as non-face-to-face and high-end demand growth. According to the global market research company’IHS Markit’, the global notebook OLED panel market is expected to grow 14 times from 12,000 units in 2019 to 165,000 units in 2020. As expected by Samsung Display, it is expected to reach 1 million units this year.
As global IT companies such as Lenovo, Asus, Dell, and HP have introduced notebooks with OLED displays, Samsung Display is planning to expand the OLED notebook market by securing more customers this year.
Samsung Display’s small and medium-sized display business manager (President) Kim Seong-cheol said, “With the influence of Corona 19, the demand for telecommuting, online classes, and gaming is rapidly increasing. We will expand our market share.”
According to Samsung Display, its OLED is structurally simpler than LCD, so it is easy to implement a slim bezel and various designs, and the panel is also thin and light, making it a display optimized for portable IT devices such as laptops, smartphones, and tablet PCs.
Unlike LCDs that implement 74% of the digital cinema color standard (DCI-P3), OLED has a wide color gamut that meets 100%. The contrast ratio is 1 million to 1, so it can express even deep darkness below 0.0005 nits, and the response speed is more than 10 times faster than LCD.