5 companies including LG Hausys, KCC, Hyundai L&C, Lee Kun Changho, and Winche
FTC “It is only a result of under different conditions than normal residential environment”
(Sejong = Yonhap News) Reporter Su-yeon Su = LG Hausys[108670], KCC[002380] Five window companies, including the ones, exaggerated the energy savings and advertised, resulting in a fine of about 1.3 billion won.
The Fair Trade Commission said that LG Hausys, KCC, Hyundai L&C, Lee Kun Chang-ho, and Winche impose a correction order and a total of 1,285 million won for exaggerated advertisements of energy saving effects such as energy saving rate and cooling and heating cost savings. It was revealed on the 28th.
According to the KFTC, five companies “reduce cooling and heating costs by 40% with a seamless insulation structure” (LG Hausys), “Annual energy savings of approximately KRW 1.7 million” (KCC), and “Up to 400,000 won in cooling and heating costs per year just by replacing windows” The energy saving effect of the product was advertised by putting specific figures such as (Hyundai L&C).
This effect is the result of a simulation under certain conditions (24 hours a day people reside, cooling and heating operation, etc.), and the five companies did not notify this and advertised as if they could enjoy the same and similar energy savings even in a general residential environment, the FTC said.
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In situations different from the simulation conditions, the phrase that the same result may not appear at all is not stated or written only in a formal expression such as ’30 pyeong residential building standard.
The Fair Trade Commission said, “Consumers who encounter the advertisement in this case are likely to be mistaken or misunderstood that energy and cost savings will appear like advertisements even in the living environment in which they live.”
“For the energy saving effect, business operators can simulate a specific living environment and use it for advertisements,” he said. “However, it is necessary to provide sufficient information such as how much difference between the simulation situation and the actual living environment.”
The Fair Trade Commission decided to impose a fine of 710 million won to LG Hausys, 228 million won to KCC, 250 million won to Hyundai L&C, 180 million won to Lee Kun Window, and 32 million won to Winche. .
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2021/03/28 12:00 sent