Singer brand reputation rankings for March published by the Korea Institute for Reputation
Director Chang-Hwan Koo “BTS brand ranked No. 1”
In March, the’singer brand reputation’ was revealed.
On the 27th, the Korea Corporate Reputation Research Institute analyzed the singer brand big data from February 27 to March 27 last month, and BTS ranked first in the singer brand reputation index in March. , Replaced Brave Girls (2nd), imyoungung (No. 3) was IU (4th), Black, Pink Roses (5th) order.
The Singer Brand Reputation Index is an index created through a positive and negative ratio and reputation analysis algorithm by analyzing the consumer’s participation value, communication value, media value, and community by extracting the singer brand big data showing the music sources loved by consumers.
Regarding this result, Chang-Hwan Koo, director of the Korea Corporate Reputation Research Institute, said, “The BTS brand ranked first. Analyzing the singer brand category, it was 1.19% less than the singer brand big data in February 2021.”
He analyzed that “BTS brand, which is highly interested in global platforms, ranked first, Brave Girls brand, which caused a fever on social media platforms, 2nd place, and Lim Young-woong brand, which is attracting strong fandom in mass media platform, ranked third.”
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