The ‘2021 Spring Seoul Fashion Week (2021 F/W Seoul Fashion Week)’, which will showcase the best Korean beauty ever, will be open to citizens and people around the world for 6 days (3.22~27) from today.
From the opening performance of Korean traditional music band Ialchi’s’Bespoke Housewife Cries’ Show off.
The 100% pre-production runway video of the 2021 Spring Seoul Fashion Week was broadcast for the first time on Naver TV (http://naver.me/GUG4WFHX), Seoul Fashion Week website (www.seoulfashionweek.org), and Seoul Fashion Week YouTube. Later, it is expected to be broadcast online to Vlive, tvND, tvn asia, and TVING.
From March 22, a banner of ‘2021 FALL WINTER SEOUL FASHION WEEK’ will be created at the top of the Naver main screen for easy access to the runway video.
The point to note at this fashion week is that the fun to watch varies depending on the runway location. The National Museum of Korea has a runway (Caruso (3.23), Shijien (3.23), Dukan (3.27), Rai (3.23), etc.) unfolding against the Gyeongcheonsa 10-story pagoda of National Treasure No. 86 in the background. There are runways presented in the space (Parts Parts (3.27), Big Park (3.25), and the runway presented in the exhibition space by Yang Hye-gyu (Suk Unyoon, 3.23.).
At the cultural reserve base, a runway with an exotic atmosphere (caie, 3.23) and a runway with a dreamy atmosphere (baroque, 3.25) will be shown, and the GN runway shot at the Han River and the studio shows outstanding creativity.
Baroque presents clothes pursuing dreamlike designs as a reaction to the 16th century Renaissance, while Actover 31 (OCT31, 3.24) homages the movie carols set in New York in the 50s. He directed a combined and unique fashion show.
Following the flow of culture from tradition to modernity, on the first day of Fashion Week (3.23), C-ZANN E’s runway, which shows Korean beauty such as pansori and Korean dance, is opened with the National Museum of Korea in the background. , On the last day (3.27), we finish with a fashion show of PARTPARTS, that is, a contemporary culture, set on the tiled land of the National Museum of Modern and Contemporary Art (Artist Lee Seung-taek).
For citizens who want to purchase the designer’s clothing from the fashion show,’Live Commerce’, where you can buy 53 brands of current season products at a discount of up to 40%, will also be held for a total of 10 times.
The Seoul Metropolitan Government has unveiled the detailed schedule of the ‘2021 Spring Seoul Fashion Week’ held digitally from March 22 (Mon) to 27 (Fri) non-face-to-face.
The opening, announcing the start of Seoul Fashion Week, will be unveiled at 20:00 on Monday, 22nd. In the background of the National Museum of Korea’s realistic image room, the band performs’Bespoke Housewife Crying, Yeo Zhao Do’ and’Bum Coming Down’. In the background of the realistic image room of the National Museum of Korea, which consists of three LED screens, it added a sense of life by directing traditional paintings.
The first runway that opens the doors of Fashion Week on the 23rd (Tue) is C-ZANN E. Costumes made with the concept of Korean beauty are presented as a stage that combines traditional culture such as pansori and Korean dance. Caruso (CARUSO) unveils a costume based on the concept of the National Treasure No. 83 Banga Thought Award.
On the 24th (Wed), OCT31 presents a work that honors the clothing style of the movie CAROL, set in New York in the 1950s. Under the theme of’Hold My Eyes’, a kitsch fashion show will be presented in the Ichon district of the Han River.
On the 25th (Thursday), HOIY NUMBER 7 will present a sustainable fashion in response to environmental pollution. The theme is to be wary of environmental pollution caused by textile waste and to lead a change in the textile fashion industry.
On the 26th (Fri), AIMONS expresses the love of the smartphone era under the theme of Modern Romance. It is a stage in collaboration with the’Artist of the Day’ exhibition at the National Museum of Modern and Contemporary Art, and contains an elegant and chic romance of the times.
On the 27th (Sat), PARTPARTS will decorate the finale of the long run that concludes Seoul Fashion Week. Minimalistic yet understated, classic yet modern fashion is unfolded in the exhibition hall of the National Museum of Modern and Contemporary Art. The design philosophy of “There is something beyond matter” was put on the stage of the artist Seung-taek Lee’s’The Earth Wearing a Tile’.
A total of 53 brands participate in’Live Commerce’, where you can purchase clothes from fashion shows right away. Brands participating in the Seoul Collection (15) and brands participating in GN and Trade Shows (38). You can get a discount of up to 40% for current season products (SS products). From March 29 (Mon) to April 9 (Fri), it will be held every day at 7 pm at’Naver Shopping Live’ for a total of 10 times.
Eui-seung Kim, head of the Seoul Metropolitan Government’s Economic Policy Department, said, “Although it is difficult due to Corona 19, Seoul has prepared a digital Seoul Fashion Week that combines K-fashion and K-culture to turn the current crisis into a new opportunity for revitalizing the domestic fashion industry.” With this Seoul Fashion Week as an opportunity, I hope that the best Korean beauty will be presented, and the Korean fashion industry will advance to the next level and expand the global market. I hope for a lot of interest in the digital fashion show that will be released on the 22nd.”
Meanwhile, the National Museum of Korea and the National Museum of Contemporary Art, which sympathized with Seoul’s intention to combine K-fashion and K-culture for ‘2021 Seoul Fashion Week’, happily cooperated with the runway venue. Thanks to this, the stage was able to unfold in the background of national treasures and the works of representative Korean writers. In addition, the Han River District and the cultural reserve base were also recruited for the runway stage.