[2021 테크체인저]②’Autonomous driving’ is coming soon…’No. 1’technology to change our lives next year

The steam locomotive of George Stephenson in the UK, which helped people to save time while moving, Microsoft’s PC operating system (OS)’Windows’, which made it easier for people to use their PCs, and the Internet through a phone Apple’s smartphone’iPhone’ opened an era where people can enjoy the game. All of these devices and technologies have revolutionized human life. New technologies and devices from companies from the past have made human life more convenient and presented a new daily life. Then, what companies, technologies, and devices will change our daily lives in 2021, when the aftermath of Corona 19 is expected to continue? <블로터>Conducted a survey with’Open Survey’. We listened to consumers’ thoughts on the question,’What are the companies, technologies, and devices that will change our daily lives in 2021?’ <편집자주>

This survey confirmed the awareness and expectations of major IT technologies and devices that could change our daily lives in 2021.

First is awareness. Among the 30 technologies and devices presented to the survey participants, the top five that showed high recognition were electric vehicles (86.4%), autonomous driving (85.4%), artificial intelligence (84.7%), 5G (84.1%), and electric kickboard (82.3). %). They are mainly technologies and devices in areas that are already highly connected with daily life, such as mobility and communication. Regardless of gender, age group, or occupation, it can be seen that it is recognized as the most widely known technology and device, with an average of over 80% selected.

From 6th to 10th, simple payment (82.2%), virtual reality (80.5%), hydrogen cars (73.1%), drone delivery (71.5%), and augmented reality (67.2%) took up. Among them, virtual reality attracted attention as the selection gap between those in their 20s (89.2%) and 50s (66.8%) was over 20%. This is because virtual reality content consumption and marketing, which are still in the early stages of the market, are mainly focused on young people.

Hydrogen cars, which are considered the next-generation eco-friendly vehicle along with electric cars, ranked 8th. Hyundai Motors of Korea is currently leading the global hydrogen car market. According to market research firm SNE Research, Hyundai Motor’s share of 6664 hydrogen electric vehicles sold worldwide until September this year is 73.8%, which is more than half. In Korea, there are still quite a few voices criticizing for lack of charging infrastructure, but as eco-friendly vehicles have already become a global trend, interest in hydrogen vehicles will continue to increase in the future. However, the fact that hydrogen cars are being pushed in recognition compared to electric cars shows that hydrogen cars are absolutely inferior in consumers’ perceptions and that they are less likely to be chosen as technologies and devices that can change everyday life.

Along with this, technologies that have increased attention in the process of spreading Corona 19, such as ultraviolet sterilizer (67%), video conferencing (66.1%), cloud (60.8%), foldable phone (55.8%), and delivery robot (51.9%), are selected in the mid-range. done. Edutech (32.5%, education), proptech (8.9%, real estate) and other digital innovation technologies that have been fused with existing industries still showed relatively low awareness.

Next, when asked about the expectations for the daily changes that each technology will bring, autonomous driving ranked first with 63.7%. As for the characteristics of each group, men (68.8%) showed more positive evaluation than women (58.6%), and the highest interest in autonomous driving was revealed in the group of office workers in their 40s to 50s (68%). On the other hand, electric vehicles, which were the number one in recognition, fell to fourth place (46.3%) in the question.

Autonomous driving technology, which used to be a representative exclusive property of science fiction in the past, is rapidly transforming into a technology that is’hold in hand’ thanks to the recent rapid growth of artificial intelligence and big data processing technology. In particular, the realization of fully autonomous driving that the public expects does not stop with simply disappearing the steering wheel. Currently, the industry is spurring research to transform autonomous vehicles into a new service means and a third living space.

With so-called Mobility as a Service (MaaS), they are efforts to change the time that busy modern people spend in cars more productively. In addition, the implementation of fully autonomous driving technology is essential as a key key to opening the era of a true sharing economy based on automatic vehicle calling and driving services.

It is unclear whether the actual technology diffusion and dissemination will match the public’s high expectations for autonomous driving. Experts believe that the level of self-driving cars that can be commercialized by 2021 is up to three levels (based on SAE 6-level classification). This supports autonomous driving in a specific section, but it is a step in which the driver must respond directly to most unexpected situations.

Tesla’s most widely known self-driving system,’Autopilot’, is currently evaluated at 2.5 stages, and it is recommended to operate in an environment where there are few variables between operations such as highways. In fact, it means that the 2nd~3rd steps are not autonomous driving, but more like a’driver assistance system’. In the fourth stage of getting closer to full-fledged self-driving, application to some special vehicle models such as taxis and trucks is being discussed in 2021-2022, but it is also expected that a considerable preparation period will be required.

Then, when will the 5th level fully autonomous driving be implemented? According to market research firm Frost & Sullivan, fully self-driving cars will not appear until at least 2026. The period of popularization is after 2030. Although there are still more than 10 years left, the related market is expected to grow every year to form a scale of 26 billion dollars in 2025 (22.8 trillion won, data = Statista).

Meanwhile, following autonomous driving <블로터>Among the technologies and devices that can change our daily life in ‘2021 Tech Changer’ selected by 56.4%, artificial intelligence was selected. The proportion of people in their 50s in the group who chose artificial intelligence is 62%, which is 7-8% higher than the average. Unlike new technologies that appeared in the relatively near period, artificial intelligence is a technology that has been actively researched since the 1970s and 1980s. see. In addition, it is analyzed that expectations are raised as artificial intelligence is introduced in various media.

It is also a technology used as a staple material for various science fiction movies. Compared to other new technologies, it is quite familiar to the middle-aged and older. It is still difficult to implement artificial intelligence at the level of robots in movies, but artificial intelligence is still considered a core technology that will save human effort through the development of various convergence industries.

In addition to this, technologies that ranked high in recognition surveys such as drone delivery (47%), virtual reality (38.7%), simple payment (35.3%), and 5G (32.8%) <블로터>In the ‘2021 Tech Changer’ selected by the company, it was ranked at the top of the technology and equipment that can change our daily life.

However, some devices that once received high attention, such as OLED TV (12.1%) and voice assistant (11.3%), were ranked in the lower ranks without noticeable changes this year. The full survey results can be found on the open survey page (☞Open survey results page).