The Super Bowl, the NFL championship match, is America’s largest sporting event. Before the event, the advertising market to catch viewers’ eyes is also hot. However, this year, there will be a big change in the Super Bowl advertisement in Corona 19. Companies that have grown rapidly since Corona 19 occupied the place where the super-large companies that used to play the role of the boss were missing.
![Kansas City Patrick Mahommes (center) holding the 2020 Super Bowl championship trophy. [로이터=연합뉴스]](https://i0.wp.com/pds.joins.com/news/component/htmlphoto_mmdata/202102/05/81e90b7d-1fdd-4b98-8f16-6d18ce6a08a1.jpg?w=560&ssl=1)
Kansas City Patrick Mahommes (center) holding the 2020 Super Bowl championship trophy. [로이터=연합뉴스]
The US economic media CNBC said on the 4th (local time) that “consumers will see a lot of advertisements that have not been seen before at the Super Bowl this year.” “There is a generational change in the Super Bowl advertisement market.” therefore “Most of the emerging advertisers were places that were rather booming during the corona19 epidemic”Added.
The representative of the company that left is Budweiser, who stopped advertising for the first time in 37 years. He is counted as the main character of the’American’s Favorite Super Bowl Ad’, but this time he does not publish an advertisement. Coca-Cola, which has struggled with the closure of movie theaters and restaurants, has also declared absent. The position is “to invest in appropriate resources in this unprecedented time.” Pepsi-Cola, a rival, is also not participating this year.
Hyundai Motor Company, which played a role as a domestic company, does not advertise this time. Kia’s U.S. subsidiary also released official data on the 29th, and announced that it will not advertise for 10 years.
Non-face-to-face (untact) IT companies have entered the positions of large companies. Representatives include’Robin Hood’, a free stock trading app that received attention in the recent US Game Stop, and’Door Dash’, an online food delivery company.
‘Fiber’, a freelance job site, and’Broom’, an online used car trading site, have been listed on the new ad list. These companies also enjoyed special benefits in Corona 19. Gally Arnon, Chief Marketing Officer of Fiber, “After the pandemic, as the unemployment rate has risen, many freelancers are gathering online to find a job.”He said.
![The Super Bowl competition, which will be held on the 7th (local time), has limited the number of visitors to the stadium that can accommodate 75,000 to 22,000 in consideration of the corona situation, and 7,500 of the visitors have been vaccinated against the corona. I decided to fill it with workers. [AFP=연합뉴스]](https://i0.wp.com/pds.joins.com/news/component/htmlphoto_mmdata/202102/05/acf77e6a-004b-4b99-a78a-17be9a7a1723.jpg?w=560&ssl=1)
The Super Bowl competition, which will be held on the 7th (local time), has limited the number of visitors to the stadium that can accommodate 75,000 to 22,000 in consideration of the corona situation, and 7,500 of the visitors have been vaccinated against the corona. I decided to fill it with workers. [AFP=연합뉴스]
The Super Bowl, which will be held on the 7th (local time), is a national event for not only football fans but also the whole family. The audience rating exceeded 40% and there was a battle between companies trying to inform consumers of products and services over half-time advertisements. The unit price per 30 seconds of this year’s Super Bowl advertisement is 5.5 million dollars (about 6.16 billion won).
Reporter Kim Hong-bum [email protected]