2.8 million foldable phone shipments this year… 73% of Samsung’s market share

Input 2020.12.23 15:57

About twice this year in 2021… Full-scale popularization from 2022

Seven out of 10 foldable phones sold this year Samsung Electronics (005930)It turned out to be a product. The foldable phone market is expected to double next year, and it is expected to show full-scale growth from 2022.

According to market research firm Counterpoint Research’s recent forecast data for the foldable smartphone market on the 23rd, global foldable phone shipments this year are expected to reach 2.8 million units. Samsung Electronics is dominating the market as a leader in foldable phones, accounting for 73% of total shipments.

Samsung Electronics released the Galaxy Z Flip, which lowered the price and enhanced portability in the first half, and the Galaxy Z Fold 2, the sequel to the Galaxy Fold, in September, and received favorable reviews for its improved performance compared to the previous game. Still, it showed limited growth as the high price range and consumers’ resistance to consumption due to Corona 19 were combined.

By region, 55% of the total was sold in Europe and Korea, where Samsung’s share is high, and China recorded a 25% share due to the influence of another foldable phone maker, Huawei. Huawei released its first foldable model, Mate X, at the end of last year, and subsequently released its sequel, Mate Xs, in March this year. However, it is in a difficult situation to continue developing flagship models including foldables as it has been hit hard by US sanctions.

“Samsung Electronics is the most advanced in the technical aspect of foldable phones,” said Lim Su-jeong, a researcher at Counterpoint Research. “I analyzed.

He added, “In particular, the foldable phone market share is likely to rise next year due to the situation where Huawei, which was a rival related to foldable phones, is having difficulties in business.”

The foldable phone market is expected to grow more than double this year next year, and it is expected to achieve rapid growth in 2022. It is expected that Chinese OEMs, including Xiaomi, will enter the market. As early as the second half of 2022, Apple’s first foldable phone is expected to be released, and the market is expected to grow to about 17 million units.

Researcher Lim said, “As Apple enters the foldable market, sales in North America are revitalized, and display panel supply and demand improve, and when display prices fall, the foldable market is expected to grow in earnest.” It is expected that the second half of the year will be around 2023 at the latest.”

“Samsung continues to test the fold and flip form factors and examine the market response, while major smartphone makers including LG refer to the rollable phone as the next strategic product, in order to find the optimal form factor to lead the future smartphone market. “Competition among OEMs is gradually heating up.”