11st to strengthen’same day delivery’… Invested 25 billion won in Barogo, a delivery agency

Input 2021.02.22 17:39

11st Street will invest 25 billion won in delivery agency Barogo to strengthen’same day delivery’.



11th Street announced on the 22nd that it will become the third largest shareholder by investing 25 billion won in Barogo. / 11th Street offer

11st announced on the 22nd that it will acquire Barogo redeemable convertible preferred stock (RCPS) worth 25 billion won. 11st has a 7.2% stake and will become the third largest shareholder after Lee Tae-kwon and Delivery Hero Korea (DHK).

Barogo is a platform that connects motorcycle delivery companies across the country with shippers. As expected, the market is divided into three parts with the Vureung. The main customers are food ordering mobile application (app) companies such as Delivery’s Nation and Yogiyo, convenience stores CU, and small and medium-sized merchants. Specializes in small, short-distance delivery.

The price of goods delivered by Barogo last year was 2,916.5 billion won, an increase of 166% from the previous year. There are 100,000 registered stores, with about 1,000 branches nationwide. There are 54,000 registered delivery drivers.

11st is planning to create synergy by allowing Barogo’s logistics infrastructure to be utilized by merchants in the company. Although large-scale delivery is difficult, the company expects that the use of delivery bases across the country will allow merchants to deliver small-scale cargo conveniently and quickly.

On this day, 11st Street started a win-win courier service in cooperation with the post office for merchants using small courier services. Merchants pay an average of 3,500 to 4000 won as a courier fee, but win-win courier costs are as low as 2300 to 2700 won.

Lee Jin-woo, 11th Street Sales Planning Officer, said, “Based on the nationwide delivery infrastructure of post office couriers that extends to towns and villages, we are expecting to provide an advantageous sales environment for sellers and improve the quality of 11st street delivery services that customers experience.” .

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