The number of monthly Netflix users in Korea has exceeded 10 million.
It was found that Netflix’s soloism in the paid OTT market is rapidly intensifying. On the 15th, IG Works, a mobile big data platform company, released a report on the domestic OTT app market analysis. This is the result of analyzing 2 billion data of 4,000 mobile devices on average per day from January 1 of last year to March 1 of this year based on AI algorithms.
According to the report, the number of monthly users of’Netflix’ in February of this year was 1,03283. This is an increase of 113% from 4.7 million 4,524 in January of last year. The report explained, “Amid the steady growth of the paid-subscription OTT market, Netflix, which has exceeded 10 million monthly users, is leading the domestic market.”
On the other hand, as of February of this year, in the case of domestic OTT,’Wave’ 39,450,950 people,’Teabing’ 26,495,09 people,’U+mobile tv’ 2126,608 people,’Seezn (season)’ 1.68,3471 people,’Watcha’ 138 people. It appeared in the order of 63,033 people. The total number of users on all five platforms is 1,179,3841, which is similar to Netflix.
Average monthly usage hours and days,’Wave’ is ahead
Netflix also took the lead in terms of usage rate compared to app installations. Major OTT app usage rates were Netflix 72.7%, Watcher 56.6%, Teabing 53.5%, U+Mobile TV 33.6%, Wave 33.2%, and Seezn 15.3% in order. However, as for the average monthly usage time per person, Wave showed the superiority with 10.2 hours, followed by Netflix with 9.2 hours. This was followed by Teabing 7.9 hours, Watcha 5.6 hours, and Seezn 4.1 hours.
Analysis also revealed that users of domestic OTT apps are also subscribed to Netflix. Looking at the OTT app redundancy rate, 65.5% of Watcha users, 43.8% of Teabing users, and 40.7% of Wave users subscribe to Netflix. On the other hand, Netflix subscribers’ other OTT usage rates were below 10%, such as Wave 15.8%, Teabing 11.4%, and U+ Mobile TV 6.2%.
Netflix’s’app-only usage’, which uses only one OTT app, is also significantly higher. The sole use rate of each OTT app was Netflix 43.3%, Wave 19.1%, U+ Mobile TV 8.6%, Teabing 5.4%, Seezn 2.9%, and Watcha 2.1%.
Users surge every time a new Netflix game is released
Netflix subscribers were confirmed to have surged before and after the release of new original and affiliated content. This means that solid content is the basis for the subscription rate.
Netflix’s number of daily users exceeded 1.5 million when’Kingdom Season 2’was released in March last year, and 2 million after’Paper House Season 4’was released in April. Since then, the number of users, which seemed to decrease slightly, turned to an increase following the release of ‘365 days’ in July last year,’Kissing Booth 2’in August, and’Eun-young Ahn, a health teacher’ in October. Following the’wonderful rumors’ at the end of last year, after’Sweet Home’ was released, it recorded 2.5 million users, and about 3 million daily users from the release of’Seungriho’.
The increase in indoor leisure time due to Corona 19 also contributed to the growth of Netflix. According to a media report for the second half of 2020 published by Nielsen Media Korea last month, the period before and after the Corona 19 pandemic in Korea and the increase in the use rate of SVod (subscription video service) coincided. The digital video service usage rate increased at the end of last year at the end of February (7.5%), the second spread around mid-August (3.0%), and the third spread (5.5%) in mid-November.
However, unlike the remarkable rise in Netflix, the number of monthly users of domestic OTT has been found to maintain a constant level since January of last year. Based on the Android OS, the total number of monthly users of the Wave, Teabing, U+ Mobile TV, Seezn, and Watcher apps is 5.59,9726. Compared to last year’s 597,6838 in January, it decreased by 11,112. The report analyzed that the number of users of the app was stagnant, saying, “Even in the case of individual apps, except for Teabing and Watcha, overall users decline.”
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